Food and Drink - Spring 2014 - 53

Major Products Co. Inc.

switching them out," DeRose says. "It's a win-win for everyone.
We try whatever we can to make our products greener and the
customers' sales increase."

Major Rebranding
Major Products has rebranded itself recently along with the new
packaging to identify four different tiers of products. The products branded as Major Chef's Elite are the top-of-the-line refrigerated bases, whose first ingredient is the associated meat or
vegetable. Some of the flavors include savory chicken, bacon,
lobster, lamb and mushroom. The Major Chef's Premier line is
also a first ingredient meat product, but it is able to be kept shelfstable. The Major Chef's Basics line includes all of the salt-first
bases that are both granular or paste in nature.
The fourth tier is something completely different called Major's
Chefs Smart Choice. Smart Choice products are top-of-the-line
refrigerated bases whose main ingredient would be the meat or
vegetable associated to it. The bases do not include monosodium
glutamate, hydrolyzed vegetable proteins or any ingredients containing gluten.
"They are as close to making a soup at home as possible,"
DeRose says. "We see them doing really well in schools and hospitals - places that have to meet certain dietary requirements."

a one-car garage in Newark, N.J. After several years of initial
growth, Daniel DeRose Jr. moved production to a facility in Little
Ferry, N.J., where the company's corporate headquarters are still
located. Major Products Co. is now in its third generation with
brother and sister Dan and Valerie DeRose working together as
President and CEO, and COO, respectively.

"We like to think outside
the box when it comes to
developing new products."
DeRose attributes the company's success to its employees and
work ethic. "It's just really nose-to-the-grindstone hard work and
making really educated decisions," she concludes. "Our R&D
team is outstanding, and they always keep coming up with new,
interesting ideas that we feel can move our company forward for
years to come."

More Ethnic Flavors
The company also is emphasizing a new line of ethnic-flavored
marinades. "We decided to focus on flavor profiles that are exciting and different but not overdone in the market," DeRose
explains. Some of the new flavors include Moroccan, Tandoori,
Piri Piri and Thai. "It's been a lot of fun to hear what ideas our
customers have come up with using the new marinades," she
says. "People have been incredibly creative."
The company's products are prepared in its 80,000-square-foot
facility at the company's headquarters in Little Ferry, N.J., or at
another of its U.S.-based plants in Las Vegas. Major Products has
a division, Major International, with manufacturing plants outside
London, Amsterdam and Brussels.
The company was the first to produce and promote gluten-free
products, especially gravies. "Gravies were tricky, because usually the main thickening ingredient is flour, but we found our way
around that," DeRose says. For Major International, Major
Products has developed vegetarian gravies that have a beef or
chicken flavor. "We like to think outside the box when it comes to
developing new products," she says.
Major Products Co. Inc. is a family owned manufacturer of
soup bases, stocks, marinades, bouillon cubes, gravies, sauces
and dressings. Its products are made from natural ingredients to
provide a base for enhancing the flavors of soups, sauces, gravies
and casseroles. The company's products are used by foodservice, commercial food manufacturers and restaurants.
Major Products Co. was founded in 1951 by Daniel DeRose Sr.,
along with his son Daniel DeRose Jr. The company originated in
food & drink * spring 2014 * www.fooddrink-magazine.com

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Table of Contents for the Digital Edition of Food and Drink - Spring 2014

Contents
Food and Drink - Spring 2014 - Cover1
Food and Drink - Spring 2014 - Cover2
Food and Drink - Spring 2014 - 1
Food and Drink - Spring 2014 - 2
Food and Drink - Spring 2014 - Contents
Food and Drink - Spring 2014 - 4
Food and Drink - Spring 2014 - 5
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Food and Drink - Spring 2014 - Cover3
Food and Drink - Spring 2014 - Cover4
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