Food and Drink - Spring 2014 - 6

intellectual rights: by jamie drewry

Ideas are Property
Protecting intellectual property is crucial and can be done using four different options.

P

Protecting intellectual property (IP) is crucial to maintaining a competitive edge in the food and beverage industry. The Coca-Cola Co. is an
example of a business that takes advantage of several different types of
intellectual property protection including trademarks, copyrights, trade
secrets and patents to distinguish itself from the competition.
IP refers to creations of the mind. IP
owners have legal rights to control their
property and can sell, license and protect their property from unlawful intrusion. These legal rights allow IP owners to benefit commercially from their

6 food & drink * spring 2014 * www.fooddrink-magazine.com

intellectual creations by protecting and
controlling the creations that make their
businesses competitive, unique and
recognizable in the market. The ability
to benefit commercially from past intellectual creations may also encourage

and support investment in future intellectual creations.
Different types of IP protection are
available in the United States including trademark protection, copyright
protection, trade secret protection and
patent protection. As business competition continues to grow, developing a
creative and well-rounded IP portfolio
is crucial to maintaining a competitive
edge. A successful IP portfolio may
take advantage of trademarks, copyrights, trade secrets and patents to
protect the intellectual creations that


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink - Spring 2014

Contents
Food and Drink - Spring 2014 - Cover1
Food and Drink - Spring 2014 - Cover2
Food and Drink - Spring 2014 - 1
Food and Drink - Spring 2014 - 2
Food and Drink - Spring 2014 - Contents
Food and Drink - Spring 2014 - 4
Food and Drink - Spring 2014 - 5
Food and Drink - Spring 2014 - 6
Food and Drink - Spring 2014 - 7
Food and Drink - Spring 2014 - 8
Food and Drink - Spring 2014 - 9
Food and Drink - Spring 2014 - 10
Food and Drink - Spring 2014 - 11
Food and Drink - Spring 2014 - 12
Food and Drink - Spring 2014 - 13
Food and Drink - Spring 2014 - 14
Food and Drink - Spring 2014 - 15
Food and Drink - Spring 2014 - 16
Food and Drink - Spring 2014 - 17
Food and Drink - Spring 2014 - 18
Food and Drink - Spring 2014 - 19
Food and Drink - Spring 2014 - 20
Food and Drink - Spring 2014 - 21
Food and Drink - Spring 2014 - 22
Food and Drink - Spring 2014 - 23
Food and Drink - Spring 2014 - 24
Food and Drink - Spring 2014 - 25
Food and Drink - Spring 2014 - 26
Food and Drink - Spring 2014 - 27
Food and Drink - Spring 2014 - 28
Food and Drink - Spring 2014 - 29
Food and Drink - Spring 2014 - 30
Food and Drink - Spring 2014 - 31
Food and Drink - Spring 2014 - 32
Food and Drink - Spring 2014 - 33
Food and Drink - Spring 2014 - 34
Food and Drink - Spring 2014 - 35
Food and Drink - Spring 2014 - 36
Food and Drink - Spring 2014 - 37
Food and Drink - Spring 2014 - 38
Food and Drink - Spring 2014 - 39
Food and Drink - Spring 2014 - 40
Food and Drink - Spring 2014 - 41
Food and Drink - Spring 2014 - 42
Food and Drink - Spring 2014 - 43
Food and Drink - Spring 2014 - 44
Food and Drink - Spring 2014 - 45
Food and Drink - Spring 2014 - 46
Food and Drink - Spring 2014 - 47
Food and Drink - Spring 2014 - 48
Food and Drink - Spring 2014 - 49
Food and Drink - Spring 2014 - 50
Food and Drink - Spring 2014 - 51
Food and Drink - Spring 2014 - 52
Food and Drink - Spring 2014 - 53
Food and Drink - Spring 2014 - 54
Food and Drink - Spring 2014 - 55
Food and Drink - Spring 2014 - 56
Food and Drink - Spring 2014 - 57
Food and Drink - Spring 2014 - 58
Food and Drink - Spring 2014 - 59
Food and Drink - Spring 2014 - 60
Food and Drink - Spring 2014 - 61
Food and Drink - Spring 2014 - 62
Food and Drink - Spring 2014 - 63
Food and Drink - Spring 2014 - 64
Food and Drink - Spring 2014 - 65
Food and Drink - Spring 2014 - 66
Food and Drink - Spring 2014 - 67
Food and Drink - Spring 2014 - 68
Food and Drink - Spring 2014 - 69
Food and Drink - Spring 2014 - 70
Food and Drink - Spring 2014 - 71
Food and Drink - Spring 2014 - 72
Food and Drink - Spring 2014 - Cover3
Food and Drink - Spring 2014 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue4b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue4a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3A
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/youngsmarketco
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue3
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2_2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter_v2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017springvol2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017springvol1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016wintervol2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016wintervol1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer2
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012fallwinter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2011fall
http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110708
http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110506
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winter
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010fall
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010springsummer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winterspring
http://www.nxtbookMEDIA.com