Food and Drink - Spring 2014 - 7

intellectual rights

Coca-Cola Co., for example, has registered trademarks for the phrase "CocaCola," the word "Coke," a script CocaCola logo and the "It's the Real Thing"
slogan, as well as for a concavely contoured soda bottle design.
A business with an effective trademark may earn and sustain a competitive marketshare because customers
may associate the product or service
with the trademark. For example, customers may associate soda with the
Coca-Cola Co. over its competitors and
search for the Coca-Cola logo when
purchasing soda.
Trademarks prevent competitors
from using confusingly similar marks.
Trademark rights may be established
automatically by using a mark in commerce, with or without a registration.
However, a federal trademark registration provides several important benefits including a legal presumption of
ownership of the mark. Trademark
protection may last for an unlimited period of time.
Intellectual creations may benefit
from multiple types of protection.

make your businesses competitive,
unique and recognizable in the market.
A successful IP portfolio also may recoup investments from past intellectual creations to support future intellectual creations.

Trademarks
Trademark protection is available for
marks that identify the source of particular products or services. Trademarks
may take various forms including
words, phrases, logos, pictures, slogans, shapes, colors and sounds. The

Copyrights
Copyright protection is available for
original works of authorship that are
fixed in a tangible medium. Copyright
protection may extend to text, graphics
and sounds found on product labels,
product packaging, websites and advertisements.
A copyright does not protect the underlying ideas and information in the
work, but does protect the way in which
the information is expressed. In the
context of a printed recipe on a food
package, the copyright may protect the
style or format of the recipe, but not
necessarily the recipe itself.
Copyrights are established automatically upon creating and fixing the work

in the tangible medium. A federal copyright registration, which has a limited
duration, is necessary to legally enforce
the copyright for most works.
Some intellectual creations may benefit from multiple types of overlapping
IP protection. In addition to being a
protected trademark, Coca-Cola's concavely contoured soda bottle design is
also protected by copyright.

Trade Secrets
Trade secret protection is available for
confidential or secret information that
gives a business a competitive advantage. In the food and beverage industry, trade secrets may include secret
formulas,
secret
manufacturing
processes, and secret sales and distribution methods. For example, the formula for Coca-Cola's soda drink is a
trade secret.
Trade secrets are protected from misappropriation and this protection does
not require registration. However, the
law does not prevent a competitor from
dissecting and reverse-engineering an
end-product resulting from a trade secret, as long as it is done without misappropriating the underlying trade secret.
Trade secret protection may last for an
unlimited period of time as long as the
information is kept secret. For this reason, it is critical to have binding non-disclosure agreements with employees and
other business partners to protect trade
secrets and to restrict access to trade secret information.

Patents
Utility patent protection is available for
processes, machines, articles of manufacture and compositions of matter that
are useful, new and not obvious. In the
food and beverage industry, patents
food & drink * spring 2014 * www.fooddrink-magazine.com

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http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink - Spring 2014

Contents
Food and Drink - Spring 2014 - Cover1
Food and Drink - Spring 2014 - Cover2
Food and Drink - Spring 2014 - 1
Food and Drink - Spring 2014 - 2
Food and Drink - Spring 2014 - Contents
Food and Drink - Spring 2014 - 4
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Food and Drink - Spring 2014 - Cover3
Food and Drink - Spring 2014 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue4b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue4a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3b
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http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2a
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http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter_v2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017springvol2
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http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015winter
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http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer2
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012fallwinter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012winter
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http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winter
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http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010springsummer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winterspring
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