Food and Drink - Spring 2014 - 71

Orange Leaf Frozen Yogurt

about buying the company. At the
time, the company had 15 stores.
"We're currently at 305 stores," he
says, adding that the company has
locations in 39 states and overseas.
"We just received our third franchisee
agreement in Australia."
Orange Leaf also is negotiating
agreements in Canada and China.
"We're right there at the top of the pack
when you look at the entire frozen
yogurt industry," Travis says.

Client Focused
Seventy percent of Orange Leaf's customers are women, between the ages
of 17 and 35, Travis says. Many are
mothers looking for afternoon snacks
for their children. "They tend to find us
first," he says. "Eventually, they get the
dad in here and he falls in love."
To keep them coming back, Orange
Leaf makes sure they feel welcome. It

continually trains employees on service and uses initiatives such as the
Ounce Back card, which enables
patrons to earn discounts. "Focusing
on the customers and supplementing
that with a strong brand makes the customer experience top notch," he says.

Strong Support
Orange Leaf also focuses on franchisee support. Travis says he personally enjoys explaining to new franchisees that they can count on the
company for the backing and encouragement they need.
"[I tell them], 'Don't think that you
have to take it all on your own," he
says, adding that the franchisees also
support each other through the OL
Insider network, which allows them to
talk over the Internet. Interaction is
essential to being a franchisee, Travis
asserts. "We're looking for people

who are excited to interact with the
Orange Leaf network," he says.
Travis is proud of his team at Orange
Leaf. "We've got a great team of people
who work tirelessly every day," he says,
adding that these include Director of
Brand Development Karley Hofer. "She
does an amazing job for us."
Hofer manages the firm's marketing
team and campaigns. "She's an example of a representative of Orange Leaf
that's not just working with the team,"
Travis asserts. "She eats, sleeps and
breathes the Orange Leaf brand."
This level of staff commitment will
be critical as Orange Leaf moves forward. "We'll be operating in four countries next year," Travis says, adding
that it has the goal of operating 1,000
locations by 2017. "We'll continue to
build our international team. "We [look
forward to] opportunities that Canada
and China can bring us."

food & drink * spring 2014 * www.fooddrink-magazine.com

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Table of Contents for the Digital Edition of Food and Drink - Spring 2014

Contents
Food and Drink - Spring 2014 - Cover1
Food and Drink - Spring 2014 - Cover2
Food and Drink - Spring 2014 - 1
Food and Drink - Spring 2014 - 2
Food and Drink - Spring 2014 - Contents
Food and Drink - Spring 2014 - 4
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Food and Drink - Spring 2014 - Cover3
Food and Drink - Spring 2014 - Cover4
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