Food and Drink - Spring 2014 - 8

intellectual rights: by jamie drewry

Developing a creative and wellrounded IP portfolio is crucial.

may be obtained for new and non-obvious manufacturing processes, cooking processes, packaging processes,
storage processes, machines, containers, dispensers, compositions, additives and ingredient blends. The CocaCola Company recently obtained a variety of different utility patents, including: U.S. Patent No. 8,463,447 for
"Systems and Methods for Monitoring
and Controlling the Dispense of a
Plurality
of
Product
Forming
Ingredients"; U.S. Patent No. 8,479,784
for a "Multiple Stream Filling System";
and U.S. Patent No. 8,524,304 for a
"High-Potency Sweetener Composition

8 food & drink * spring 2014 * www.fooddrink-magazine.com

With
Probiotics/Prebiotics
and
Compositions Sweetened Therewith."
Design patent protection is also available for the ornamental appearance of
an article of manufacture that is new and
not obvious. The Coca-Cola Company
has recently obtained U.S. Design Patent
No. D695,045 for the ornamental appearance of a product display rack.
Patent protection should be considered early during the invention development process, even if the invention
has not yet been manufactured, tested
or perfected. The United States recently adopted a "first to file" patent system, so it is important to file a patent ap-

plication as soon as possible and before your competitors. Disclosing your
invention to a third party may limit your
ability to obtain a patent, especially in
foreign countries, so it is also recommended to file a patent application before any such disclosure.
Unlike trade secrets, which may remain secret, patents are eventually
made public. Therefore, before filing a
patent application, one should consider
whether an invention is better suited
for trade secret protection or patent
protection. For example, if a competitor could purchase and reverse-engineer a new food product, the product
may be better suited for patent protection than trade secret protection.
A patent provides a competitive advantage by preventing competitors
from practicing a claimed invention.
Coca-Cola's U.S. Patent No. 8,545,952
prevents competitors from making or
selling containers made from a specific
polyester composition. Unlike trademarks, copyrights and trade secrets,
patent rights are not created automatically and require a federal application
and examination process. If this
process results in an issued patent,
patent protection generally lasts 20
years from the application filing date
for utility patents and 14 years from the
issue date for design patents.

Jamie Drewry is a member of FaegreBD's intellectual property group. She
concentrates her practice
on the preparation and
prosecution of patent applications, primarily in the mechanical, biomechanical, chemical and environmental arts.
She can be reached at
jamie.drewry@faegrebd.com.


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink - Spring 2014

Contents
Food and Drink - Spring 2014 - Cover1
Food and Drink - Spring 2014 - Cover2
Food and Drink - Spring 2014 - 1
Food and Drink - Spring 2014 - 2
Food and Drink - Spring 2014 - Contents
Food and Drink - Spring 2014 - 4
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Food and Drink - Spring 2014 - Cover3
Food and Drink - Spring 2014 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue4b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue4a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3A
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/youngsmarketco
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue3
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2_2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter_v2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017springvol2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017springvol1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016wintervol2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016wintervol1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer2
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012fallwinter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2011fall
http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110708
http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110506
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winter
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010fall
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010springsummer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winterspring
http://www.nxtbookMEDIA.com