Leisure & Hospitality International - Spring 2015 - 10

HE ALT H & W ELLNESS TRAVEL

Fit for Travel
IT IS CRITICAL TO KEEP THE ADVENTUROUS AND HEALTH-CONSCIOUS GUEST IN MIND WHEN
DEVELOPING HOTEL PACKAGES AND FOOD AND BEVERAGE CONCEPTS.

W

ith the continued growth
of the health and wellness
movement, the industry is
now close to becoming the next trillion-dollar industry. Companies dealing
in beauty care products, fitness and exercise, mind and body education and activities, and nutrition and supplements
have both opportunities and challenges
as the market expands and becomes
increasingly competitive.

10

24 Hour Fitness, GNC and anti-aging
creams aside, this high-growth market is
also a huge opportunity for those of us in
hospitality. Properties of all types and sizes and in all kinds of different markets can
monitor the trends and look for ways to
expand their footprints in the market. The
key is in identifying and leveraging your
unique assets and resources to benefit
guests and patrons who are committed to
staying fit on the road, not just at home.

LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM Spring 2015

Start with where you are located
and your region's prevailing "trends."
Whitney Peak Hotel, which opened in
Reno, Nev., last spring, is located in the
heart of the northern Nevada/California
region, with easy accessibility to the
Sierra Nevada Mountains and endless
recreational opportunities at Lake
Tahoe. It's a region that is dedicated to
the outdoors - skiing, climbing, hiking,
biking, kayaking and so on - and one
that embraces stewardship of mind,
body and the environment.
As our team looked at crafting and
implementing our hotel's mission, we
ultimately focused on the theme of
"bringing the outside in" - capturing
the very best of the region to provide
an outstanding guest experience that
embodies health and wellness.
For starters, having a non-gaming and
non-smoking boutique hotel in Reno,
which is historically known for its casinos,
is a breath-of-fresh-air concept that has
yielded robust bookings and repeat business from corporate travelers, touring
sports teams, government and university
officials, wedding parties and families.
The challenge is putting together a
program of fitness and wellness options
that appeal to each one of these guests.
Fitness centers - an important staple in
every property - can provide an easy,
go-to environment for the fitness-minded
guest. But the daily, 30-minute routine of
cardio, weights and abs can often leave
people feeling as though they're in an exercise rut. Apathy can then turn to abstinence. Try partnering with local experts


http://www.LHIMAGAZINE.com

Table of Contents for the Digital Edition of Leisure & Hospitality International - Spring 2015

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Leisure & Hospitality International - Spring 2015 - Cover3
Leisure & Hospitality International - Spring 2015 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/lhi_vol5issue1
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2013fall
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