Leisure & Hospitality International - Spring 2015 - 12

HE ALT H & W ELLNESS TRAVEL

More than a Perk
HOTEL BATHROOM AMENITIES HAVE TRANSFORMED FROM SIMPLE, FUNCTIONAL PRODUCTS TO A
MINI-RETREAT FOR GUESTS LOOKING FOR MEMORABLE TOUCHES IN EVERY PART OF THEIR STAY.

B

elieve it or not, guest bathroom amenities are one of
the most essential elements that affect a traveler's stay.
Amenities help to create an unforgettable memory that
has the power to transport individuals back to a hotel stay or
special moment once a trip is over.
However, guest bathroom amenity packages are more complex than one would think. Numerous trends are setting the
standard for bathroom amenity offerings, including distinctive
fragrances, consumer-identifiable brands and sustainability.
More than ever, hoteliers are committed to creating individualized, exclusive experiences for their guests. Crafting the
guest experience, after all, plays a significant role in any hotelier's decisions.
Let's take a closer look at the trends in hotel amenities and discuss what features guests likely will want to see in hotel bathroom
amenities during their next trip.:
Fragrance plays a major role in the memory or experience
a guest takes away from their stay. Recently, guests have
been leaning more toward unisex scents that appeal to both
genders while at the same time play on nostalgic memories.
It has become common for men and women to enjoy the
same scents, be it an energetic citrus fragrance or an earthy,
herbaceous aroma.
Guests are now more in tune with health and wellness and
are paying attention to ingredients and product claims.
Because of this, hotels are making a conscious effort to
include the ingredient lists and claims that make up those
formulations directly onto the bottle, leaving their guests
little room to worry whether or not they are using "goodfor-you" products.
Niche brands are creating a solid presence by intersecting
with hospitality players, and consumers are loving it. Temple Spa, Oscar de la Renta, Antica Farmacista, Dayna Decker,
Ted Gibson, Neil George and many others have something in
common - they are all available in the hotel amenity market
and exclusively designed for the right property. Niche
brands have been pushing the envelope by partnering with
the hotel industry to create a nontraditional marketing tactic, which not only drives consumer brand awareness, but

12

has been proven to increase hotel business. Travelers have
been pleasantly surprised with these new guest experiences and will continue to look forward to even more unique
aspects of amenity packages.
* Crowne Plaza hotels worked with United Kingdom-based
luxury brand Temple Spa to create travel-size amenities
offering guests the total well-being package.
* Peninsula Hotels partnered with fashion industry icon
Oscar de la Renta to offer its guests a chance to experience an exclusive range of bathroom amenities purposefully created to entice guests to pack the "treats"
away and enjoy them well after their stay had ended.
* Viceroy Hotels rolled out new amenities stamped with
the legendary Neil George name, most commonly associated with healthy, "Hollywood" hair.
* WestHouse New York launched its premiere line of

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