Leisure & Hospitality International - Spring 2015 - 15

BY R OYS LAUX

amenities with the help of
DayNa Decker, a trendsetting
and stylish visionary of modern
ambience.
* Montage Hotels worked independently at the property level
with Antica Farmacista to develop fragrances for their bathroom
amenities that represent a sense
of place.
When it comes to design, wellness
and sustainability reign supreme
during the decision-making process.
Hotels ideally like to offer consumers clean and modern lines, natural
tones, and eco-friendly packaging
that convey a skin-friendly positioning. Consumers also like to see unisex products - shampoo, conditioner, body wash, body lotion, soap - of
superb performance that activate a

memorable experience. For instance,
the new Essentiel Elements Bathe
collection from Gilchrist & Soames
has proven to be a sweet-spot with
travelers. It's lean, apothecary,
eco-friendly bottles, energizing scent
and bright, yet modern color palette
make it an ideal unisex bathroom
amenity set for guests.
Lastly, sustainability is an ongoing
trend that will continue for many
years to come. Guests are putting a
huge emphasis on innovation from
nature and reducing their carbon
footprint one stay at a time. They
are choosing to use products that
encompass environmentally friendly
formulations, have recyclable
packaging and are manufactured
in a green processing facility. They
want to use products that convey
"earth-friendly" to the eye.

Therefore, hotels are embracing more
opportunities to use these sustainable
products and eventually put unused
product to good use, such as initiating
relationships with sustainable repurposing programs like Clean the World.
Be transparent with your guests, but
still offer a sense of exclusivity. By taking the initiative to change, you show
how fully committed you are to understanding your guests and their needs.
Working with outside resources to pair
a particular property with products that
offer the most environmentally friendly,
"good-for-you," and memorable experience is a step in the right direction.
Roys Laux is vice president of
marketing at Gilchrist & Soames,
a renowned and respected bath,
body and spa brand. Visit www.
gilchristsoames.com.

Spring 2015 LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM

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http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014winter
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