Leisure & Hospitality International - Spring 2015 - 31

P U R E C A NA D IA N G A M I N G C O R P.

PURE Canadian Gaming concentrates on building an internal culture that emphasizes
engaging with the guests in multiple ways, and it rewards employees who go out of their
way to make sure guests are having a good time.

NEW LOOK AND FEEL
Although PURE Canadian Gaming has placed much emphasis on the culture and atmosphere inside the company, that doesn't mean it has ignored the physical aspect
of its casinos. Goldhoff says reinvesting in the company's
casinos has been another prong in PURE Canadian Gaming's rejuvenation efforts of late.
That includes changing up things the guests see - such
as the carpeting, lighting and even the chips used in the
table games - but it also applies to the things they might
not notice right away, like upgraded HVAC systems. "Anything that the customer sees, tastes, touches, hears or
smells, we've changed the environment," Goldhoff says.
Goldhoff says the biggest challenge for PURE Canadian
Gaming right now as it works to improve in every area of
its operations is that it has to compete for a small labor

pool with the oil and gas industry, which is booming in
Alberta at the moment and attracting many people to
the abundant jobs it has created. Continuing to build and
strengthen its internal corporate culture is going to be
the highest priority for PURE Canadian Gaming.
"Our business thesis has always been to hire, develop
and recruit excellence, and so it's really an internal focus
on improving our facilities and our employees," Goldhoff
says. "Hopefully the stars align on the other part of our
business thesis, which is to grow through acquisition."

Spring 2015 LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM

31


http://www.LHIMAGAZINE.com

Table of Contents for the Digital Edition of Leisure & Hospitality International - Spring 2015

Leisure & Hospitality International - Spring 2015 - Cover1
Leisure & Hospitality International - Spring 2015 - Cover2
Leisure & Hospitality International - Spring 2015 - 1
Leisure & Hospitality International - Spring 2015 - 2
Leisure & Hospitality International - Spring 2015 - 3
Leisure & Hospitality International - Spring 2015 - 4
Leisure & Hospitality International - Spring 2015 - 5
Leisure & Hospitality International - Spring 2015 - 6
Leisure & Hospitality International - Spring 2015 - 7
Leisure & Hospitality International - Spring 2015 - 8
Leisure & Hospitality International - Spring 2015 - 9
Leisure & Hospitality International - Spring 2015 - 10
Leisure & Hospitality International - Spring 2015 - 11
Leisure & Hospitality International - Spring 2015 - 12
Leisure & Hospitality International - Spring 2015 - 13
Leisure & Hospitality International - Spring 2015 - 14
Leisure & Hospitality International - Spring 2015 - 15
Leisure & Hospitality International - Spring 2015 - 16
Leisure & Hospitality International - Spring 2015 - 17
Leisure & Hospitality International - Spring 2015 - 18
Leisure & Hospitality International - Spring 2015 - 19
Leisure & Hospitality International - Spring 2015 - 20
Leisure & Hospitality International - Spring 2015 - 21
Leisure & Hospitality International - Spring 2015 - 22
Leisure & Hospitality International - Spring 2015 - 23
Leisure & Hospitality International - Spring 2015 - 24
Leisure & Hospitality International - Spring 2015 - 25
Leisure & Hospitality International - Spring 2015 - 26
Leisure & Hospitality International - Spring 2015 - 27
Leisure & Hospitality International - Spring 2015 - 28
Leisure & Hospitality International - Spring 2015 - 29
Leisure & Hospitality International - Spring 2015 - 30
Leisure & Hospitality International - Spring 2015 - 31
Leisure & Hospitality International - Spring 2015 - 32
Leisure & Hospitality International - Spring 2015 - 33
Leisure & Hospitality International - Spring 2015 - 34
Leisure & Hospitality International - Spring 2015 - 35
Leisure & Hospitality International - Spring 2015 - 36
Leisure & Hospitality International - Spring 2015 - 37
Leisure & Hospitality International - Spring 2015 - 38
Leisure & Hospitality International - Spring 2015 - 39
Leisure & Hospitality International - Spring 2015 - 40
Leisure & Hospitality International - Spring 2015 - 41
Leisure & Hospitality International - Spring 2015 - 42
Leisure & Hospitality International - Spring 2015 - 43
Leisure & Hospitality International - Spring 2015 - 44
Leisure & Hospitality International - Spring 2015 - 45
Leisure & Hospitality International - Spring 2015 - 46
Leisure & Hospitality International - Spring 2015 - 47
Leisure & Hospitality International - Spring 2015 - 48
Leisure & Hospitality International - Spring 2015 - 49
Leisure & Hospitality International - Spring 2015 - 50
Leisure & Hospitality International - Spring 2015 - 51
Leisure & Hospitality International - Spring 2015 - 52
Leisure & Hospitality International - Spring 2015 - 53
Leisure & Hospitality International - Spring 2015 - 54
Leisure & Hospitality International - Spring 2015 - 55
Leisure & Hospitality International - Spring 2015 - 56
Leisure & Hospitality International - Spring 2015 - 57
Leisure & Hospitality International - Spring 2015 - 58
Leisure & Hospitality International - Spring 2015 - 59
Leisure & Hospitality International - Spring 2015 - 60
Leisure & Hospitality International - Spring 2015 - 61
Leisure & Hospitality International - Spring 2015 - 62
Leisure & Hospitality International - Spring 2015 - 63
Leisure & Hospitality International - Spring 2015 - 64
Leisure & Hospitality International - Spring 2015 - 65
Leisure & Hospitality International - Spring 2015 - 66
Leisure & Hospitality International - Spring 2015 - 67
Leisure & Hospitality International - Spring 2015 - 68
Leisure & Hospitality International - Spring 2015 - 69
Leisure & Hospitality International - Spring 2015 - 70
Leisure & Hospitality International - Spring 2015 - 71
Leisure & Hospitality International - Spring 2015 - 72
Leisure & Hospitality International - Spring 2015 - 73
Leisure & Hospitality International - Spring 2015 - 74
Leisure & Hospitality International - Spring 2015 - 75
Leisure & Hospitality International - Spring 2015 - 76
Leisure & Hospitality International - Spring 2015 - 77
Leisure & Hospitality International - Spring 2015 - 78
Leisure & Hospitality International - Spring 2015 - 79
Leisure & Hospitality International - Spring 2015 - 80
Leisure & Hospitality International - Spring 2015 - 81
Leisure & Hospitality International - Spring 2015 - 82
Leisure & Hospitality International - Spring 2015 - 83
Leisure & Hospitality International - Spring 2015 - 84
Leisure & Hospitality International - Spring 2015 - 85
Leisure & Hospitality International - Spring 2015 - 86
Leisure & Hospitality International - Spring 2015 - 87
Leisure & Hospitality International - Spring 2015 - 88
Leisure & Hospitality International - Spring 2015 - Cover3
Leisure & Hospitality International - Spring 2015 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/lhi_vol5issue1
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2013fall
http://www.nxtbookMEDIA.com