Leisure & Hospitality International - Spring 2015 - 33

N O RT H L A N D S

Collectively, the three venues
promote more than 550 events a year
generating more than $355 million
in direct spending to the Edmonton
economy. Northlands collaborates
with a number of outside organizations and promoters who book events,
and also self-promotes events.
The organization's professional partners include the Oilers and Oil Kings'
owners as well as the Horse Racing Alberta organization. The city of Edmonton itself is also a prominent partner.
"We are in one of Canada's youngest
and fastest-growing cities, so the need
for events and entertainment spaces is
very important here," he adds.

A LOCAL CONNECTION
Northlands' annual events include
the Northlands Farm & Ranch Show

and Canadian College Finals Rodeo in
March; K-Days, a summer music festival and carnival in July; the Canadian
Derby horse race, also in July; and
Farmfair International and the Canadian Finals Rodeo, both of which take
place in November.
Northlands' self-sponsored events
are driven by the work of the agency's
volunteers, who serve as auxiliary staff
in capacities such as crowd control,
ticketing and customer support. "Our
volunteers help us establish long-term
relationships and personal connectivity
in the community," Reid says.
The Edmonton community will also
take a large role in helping to determine the future use of one of Northlands' managed venues. Both of the
professional hockey teams now playing
in Rexall Place will move in fall 2016

to Rogers Place, a multipurpose area
now under construction in downtown
Edmonton. Northlands recently started
surveying residents and community members on future uses for the
41-year-old Rexall Place.
Northlands is also examining future
possibilities for Northlands Park,
including adding new restaurants. Reid
sees the organization's overall future
as bright.
"Agriculture is changing quickly
in Alberta, and I think we can really
champion agricultural awareness and
sustainability here," he notes. "We've
investing heavily in our future."
ALBERTA PARAMEDICAL SERVICES has been an industry
leader in providing event medical services since 1989 providing
staffing for events from 5 to 100,000 people. Capable of
customizing the needs for your event including mobile patrols
on Segway's or stretcher capable Gators to fully equipped
ambulances, First Aid/Medical Centre trailers and/or tents.

Spring 2015 LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM

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