Leisure & Hospitality International - Spring 2015 - 43

B E E R WO R K S -   SL E S A R B R O S . B R EW I N G C O.

in the summer," Slesar says. "We use a
natural watermelon extract in the brew.
One of our seasonal beers is Lovefest, a
strawberry stout. It's a very interesting
beer. The brewers are given a pretty wide
range to come up with beers they want
to do, and because we keep 18 to 20
different beers on tap, half are core craft
and half are more experimental."
Corporate brewers supervise the two
brewers generally working at each location. Lowell has up to eight brewers,
depending on the season, producing
up to 5,000 barrels annually for retail
consumption outside the brewpub,
either in kegs or six-packs of 12-ounce
cans. The company has sold the line it
previously used for 12-ounce bottles
in favor of cans because of their lower
cost, lighter weight when shipping,
ease of recycling, cold conductance

and ability to keep the beer from being
spoiled by light.
"We're trying to really figure out the
right model," Slesar says of retail production. "We have some penetration of our
core brands of beers that are traditional
craft beers, and now we're starting to try
to figure how we can cost-effectively put
out on the market more limited experimental beers, and then if they take off,
how do you fulfill that?"
The typical Beer Works measures from
7,000 to 9,000 square feet and includes
up to 250 seats, Slesar estimates. The
Boston location across from TD Garden
has up to 15,000 square feet total because of its second-floor billiards hall and
bar. The Lowell location has an additional
8,000 square feet for the brewhouse and
canning line. Some locations are new and
some are renovations, but all have design

elements such as furniture, fabrics and
materials that are unique to Beer Works.
Since 2007, Slesar Bros. Brewing Co.
has developed its own internal webbased management system called Portal
Works. "It was started for us to track and
manage things to completion," Slesar
explains. "We just spun it off into its own
separate entity, Portal Works LLC, and
are going to start testing it with some
other restaurant groups." For the future,
a seventh Beer Works is being planned,
and Slesar is open to additional partnerships in airports or elsewhere.
CTM BRADBURY BeerWorks partners with CTM Media
Group to drive tourism traffic in their doors. CTM is one of
North America's largest distributors of tourism information.
Distributing over 100 million brochures each year, CTM's
distribution network reaches visitors when they are actively
looking for fun things to do. CTM proudly distributes BeerWorks marketing materials in their New England brochure
displays, visitor maps, and the award-winning attractions
explore board digital touch screen kiosks.

Spring 2015 LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM

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Leisure & Hospitality International - Spring 2015 - Cover3
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http://www.nxtbook.com/nxtbooks/knighthouse/lhi_vol5issue1
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015winter
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http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014winter
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http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014spring
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