Leisure & Hospitality International - Spring 2015 - 50

GTA

www.gta-travel.com Revenue: $2 billion Headquarters: London Employees: 1,400
Specialty: Ground travel distributor of accommodation and 'in destination' products and services

Booking
Made Easy

GTA develops state-of-the-art technology for travel agents to build
exceptional travel experiences for their customers. BY JANICE HOPPE

GTA offers thousands of accomodation options from more than 45,000 suppliers in 185 countries.

Ivan Walter

CEO
"We give them greater choice and
control over how they market and sell
travel products to their customers."

GTA is in business to focus on providing travel agents with a vast database
of destination information making it
the go-to supplier for creating profitable travel experiences in the indus-

50

try. In October, the company launched
emutrip, a free itinerary building tool
that will provide new revenue opportunities for travel businesses and
promises to make agents' lives easier.
"As we celebrate our 40-year legacy
and with millions invested in innovation to drive our business forward,
2015 will be the beginning of an exciting new era for GTA," CEO Ivan Walter
says. "The expertise and experience of

LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM Spring 2015

our people, our authoritative presence in hot spot and rising destinations and source markets, and our
market-leading performance through
technology solutions will benefit our
customers for decades to come."
The London-based company is a
world leader in ground travel products and services to the fully independent travel industry, Walter says. "GTA
was started to make sure travel agents
are supplied with hotel inventory and
activities that are happening in the
destination so travelers can enjoy the
different destinations," he adds. "We
give them greater choice and control
over how they market and sell travel
products to their customers."
GTA offers a portfolio of tens
of thousands of accommodation
options, tour guide and transfer services, unique experiences, city tours,
excursions, attraction tickets and
restaurants from more than 45,000
suppliers in 185 countries. The company contracts hotel rooms or tickets
to an activity, for example, at certain
prices that travel agents are able to
access using GTA's database and in
turn offer those rates to their clients.
"We have a strong presence in the
hot spots or destinations that everyone dreams to go to and we are also
increasing our presence in rising markets so we can offer experience and
expertise in those areas," according
to Walter.

LEADING TECHNOLOGY
GTA is focused not only on its inventory,
but also on the technology in which it
delivers its information. "We are spending more to invest in technology to ensure it's state-of-the-art and that peo-


http://www.LHIMAGAZINE.com

Table of Contents for the Digital Edition of Leisure & Hospitality International - Spring 2015

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