Leisure & Hospitality International - Spring 2015 - 51

"

"

ple can use it in the best possible way,"
Walter notes. "We want to make sure we
create platforms that work on desktops,
smartphones and other devices."
Its latest technological advancement
is the emutrip tool that was unveiled in
October at ITB Asia to give retail travel
agents new revenue opportunities. The
free itinerary builder helps raise awareness of agents' brands and expertise
by allowing them to create, build, edit
and organize their clients' itineraries
and present them in appealing ways.
The tool frees agents to devote more
time to understanding the particular
needs of their customers and provide
relevant recommendations, as well as reassurance. Made to be mobile, travelers
can download the emutrip app to their
smartphones and tablets. "We are looking to further develop emutrip so that we

G TA

We have a strong presence in
the hot spots or destinations that
everyone dreams to go to.
IVAN WALTER, CEO

can offer the weather at the destination,
stream local news, promote special offers, room upgrades and enable travelers
with the ability to book tours or activities
from their smartphone or tablet while en
route," Walter says.

GROWTH OPPORTUNITIES
Moving forward, GTA plans to double
the size of the company over the next
year. The company has targeted destinations in Asia where it is working to
grow its presence. "The market is out

there," Walter says. "Asian business is
an opportunity for us and the market
is highly celebrated. We have local people there who understand and have the
knowledge of how the market works,
so we know we will be successful in
this area."
PAYSIMPLE Serving more than 10,000 companies nationwide,
PaySimple provides service commerce solutions to businesses.
GTA's partnership with PaySimple utilizes a combination of
click-to-pay e-invoicing, PCI Compliant payment processing,
and secure customer data management, which allows its travel
agents to pay for group travel bookings securely online and provide better service to clients. For information, call 800-466-0992,
email guide@paysimple.com or visit www.paysimple.com.

Spring 2015 LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM

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