Leisure & Hospitality International - Spring 2015 - 57

T H E NAT IO NA L HO T E L

The National Hotel's design and decor is pure art deco, but it has added modern, luxury amenities to please guests.

are travelers from Latin America and
Europe who are looking for luxury
accommodations with high expectations as a result. To make its guests
feel more at home, Mohamad says the
hotel continues to offer bathtubs in
40 percent of its rooms, for example.
"The Europeans and Latin Americans
appreciate both bath and showers in a
hotel room, whereas Americans prefer
only showers," he explains.
hotel had those pieces restored to keep
the historic look inside and out. "We
tried to keep the hotel and the interior
of the hotel as authentic as possible,"
Mohamad says. "We are pleased to have
honored our original vision and kept the
hotel art deco style. The National Hotel
is considered one of the three jewels of
that era on Collins Avenue."
Although the d├ęcor is from 1939, the
National Hotel provides the modern
amenities its discerning guests have
come to expect and some traditional
amenities, as well.
Among the National's clientele

LINKED IN
To better position themselves for
the future, the National launched
an aggressive social media initiative
headed by Chris Sanchez, director of
sales and marketing.
"We have recently partnered with
an e-commerce firm to not only reintroduce our brand, but increase our
global reach to key target markets,"
he explains.
The review outlets are an important
aspect of the company's social media
initiative because modern travelers

research these sites to educate themselves on other people's experiences
when they are planning a trip to Miami or South Beach. "Social media is
a key factor for any business' success
because of how it interacts with the
general public," Sanchez says.
By engaging the consumer through
social media, the National will be
able to anticipate its guests' needs,
identify chatter on any medium and
maximize the opportunity to reach
out to those participants.
The National's social media initiative
will ultimately help drive revenue for
the company because it will capitalize
on opportunities that otherwise might
have gone unnoticed before. Opportunities include things such as discovering different interests its guests have
and accommodating those or creating
something new they want before they
arrive or during their stay. "The opportunity to connect with our fans near or
abroad will take us to the next level,"
Mohamad says.

Spring 2015 LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM

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