Leisure & Hospitality International - Spring 2015 - 62

E L E C T R O - M E D IA D E SIG N LT D.

Getting the Wow Factor

When Electro-Media Design Ltd. starts an event or entertainment technology project for
its clients, it prefers to work with quality spaces, owner Jeff Loether says. "We always tell
our clients, 'You don't really want to use technology to fix a bad room,'" he describes.
Instead, "'Let's start with a good room,'" he continues. "'Then, when you put the
technology in, you'll get the wow factor.'"
If Electro-Media started with a "bad room," its work could be undermined in the end,
Loether explains. For instance, "If you get a room that's too noisy ... [with] sounds from
the service corridor, all this noise is distracting to the guests," he says. "Their experience
is dramatically diminished."

concept that Electro-Media Design developed as "I-Place" for the ITC Grand
Chola Hotel in Chennai, India. Thanks
to the venue's integrated displays, its
theme can change daily.
If the venue's owners want a sports
night, "You could be showing football
or soccer on any of these displays,"
Loether says. "Then, press an icon on a
touch panel, and the venue changes to

62

a fashion show, or automotive theme,
or dance club.
"The visual displays, sound, lights,
everything responds and changes,"
he continues. "It is an immersive 4-D
multi-sensory stage on which you can
show any theme desired."
Additionally, if the hotel wants to have a
Twitter night where all the displays show
feeds from guests' devices that is possi-

LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM Spring 2015

ble, as well. "It creates so many opportunities for flexibility in the future," he says.

LOOKING TO GROW
This summer, Electro-Media Design
will celebrate its 25th anniversary. The
company also is growing organically but
at a slow rate. "We take one new client at
a time," Loether says, adding the company aims to improve its clients' return on
investment in technology. "We are doing
more in the operations and support sides
to help our clients operate and optimize
the venues that we design."
ELECTRO-MEDIA DESIGN, LTD. (EMD) designed the hybrid
ceiling and acoustics for the new ballroom at the Dallas Renaissance Hotel. EMD serves clients worldwide and specializes
in hotel meeting and entertainment environments, providing
independent, innovative design and consulting services in
audiovisual, acoustics and technology systems. EMD is committed to Better Meetings and Better Bottom Lines. For more
information, call (301) 355-5050, e-mail mail@electro-media.
com or visit www.electro-media.com.


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