Leisure & Hospitality International - Spring 2015 - 63

R E NA I S S A N C E DA L L A S HO T E L

www.marriott.com Headquarters: Dallas Projected 2015 revenue: $30.4 million
Associates: 185 Specialty: Group and social events

Above the new 30,000-square-foot addition to the Renaissance Dallas Hotel is a 4,000-square-foot outdoor space on the roof.

Market Upgrade

A multimillion-dollar addition and renovation of the Renaissance Dallas Hotel has enlarged its
banquet and meeting room capacity and created new marketing opportunities. BY RUSS GAGER
Mark Woelffer

general manager
"What we wanted to do when we
built this new ballroom was have an
unexpected experience."

Located in the market area approximately three miles from downtown
Dallas, the Renaissance Dallas Hotel
is undergoing its own renaissance as
the market potential of its location

has been strengthened by a multimillion-dollar addition of banquet and
meeting space and the renovation of
the hotel.
With a 16,000-square-foot, advanced
technology ballroom that can be divided into eight rooms and the capability
to serve 1,500 guests for dinner, the
new grand ballroom has the capacity
to handle many of the groups that
meet at the various wholesale markets
held near the hotel. These markets

include ones for apparel buyers and a
large supermarket group that meets in
January and June.
"They draw 7,000 to 8,000 people
into the area, so that is why the hotel
was developed to house people at this
market that has been here for well
over 35 years," General Manager Mark
Woelffer declares. The Renaissance
Dallas Hotel was built in 1983, and
its expansion will enable the hotel to
host larger groups. Its market niche is

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