Leisure & Hospitality International - Spring 2015 - 66

A M WAY G R A N D P L A Z A HO T E L

www.amwaygrand.com Revenues: $50 million Headquarters: Grand Rapids, Mich.
Employees: 900-plus Specialty: Hospitality

The 682-room Amway Grand Plaza Hotel has become one of Michigan's leading hotels in terms of occupancy.

Heart of the City
The Amway Grand Plaza keeps the economic interests of Grand Rapids,
Mich., in mind with many of the decisions it makes. BY JIM HARRIS

Richard Winn

president
"What's going on in Grand
Rapids is really quite
phenomenal."

The Amway Grand Plaza Hotel offers
more than just accommodations to
visitors of Grand Rapids, Mich. "One
of the objectives of our owners has
always been to spur development in
the city's downtown, and that continues to be a focus of ours," President
Richard Winn says.

66

The 682-room hotel, adjacent to
two other large hotel properties and
the city's convention center, regularly
makes changes and additions to its
offerings with the larger community
in mind. One recent example of this
was three years ago, when the hotel
rebranded a AAA five-diamond restaurant on the property, the first and only
one of its kind in the state. "We liked
the prestige of having the restaurant,
but it wasn't really driving people to
the downtown," Winn adds.
Instead, the hotel brought the
global upscale brand Ruth's Chris

LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM Spring 2015

Steak House to the site, a risk that
reaped rewards for the hotel by quadrupling the amount of foot traffic
to the restaurant. The Amway Grand
Plaza looks to continue this positive
trend later in 2015, when it opens
The Kitchen, a restaurant brand established by celebrity chef Wolfgang
Puck. "We're choosing what we feel
are premier brands that fit well with
the brand of the hotel and that will
bring people downtown," Winn says.
In addition to bringing more foot
traffic to the downtown area, the
hotel and its owners are among


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