Leisure & Hospitality International - Spring 2015 - 67

the region's largest employers. The hotel is owned by a
division of international direct-selling company Amway,
headquartered in nearby Ada, Mich., 12 miles east of
Grand Rapids.
The hotel's efforts have helped greatly increase economic development within the city. According to a survey
published in Forbes, the Grand Rapids region ranked as
the fifth-fastest-growing economy in the United States
in 2014. "What's going on in Grand Rapids is really quite
phenomenal," Winn notes.
The Amway Grand Plaza itself has benefited from the region's growth by becoming one of the state's leading hotels
in terms of occupancy, with the past four years seeing an
upward trend. The property continues to reach high when
it comes to growth and quality. "I believe you can attain
what you think you generally couldn't if you set that as
your goal," Winn says. "We establish goals that some might
think to be unrealistic and that people don't think we can
achieve, but we achieve them and set new, even higher
goals each year."

A COMPLETE EXPERIENCE
The Amway Grand Plaza began to play a big part in the
city's economic development in 1981, when Amway
purchased and reopened the property, formerly known as
the Pantlind Hotel. Amway's first significant investment
in the property was a 29-story glass hotel tower, which
opened in 1983. The company also restored the lobby of
the original hotel building, which initially opened in 1916.
The company next year will complete a $14 million
renovation of the glass tower, which includes upgrading
corridors, lighting and guest rooms. "We're trying to incorporate everything a customer has come to expect from
a modern hotel experience," Winn notes.
The Amway Grand Plaza is one of two hotel properties
owned by Amway. The company also owns the JW Marriott Grand Rapids and operates and manages the downtown Courtyard by Marriott. Both Marriott properties are
adjacent to the Amway Grand Plaza and connected to it
via a climate-controlled skywalk. In total, the three properties offer 1,200 guest rooms within a two-and-a-half city
block area.
Each property takes a unique approach to serving guests,
many of whom stay at the properties on corporate or
PEPSI BEVERAGES The Pepsi Beverages Company would like to congratulate the Amway
Grand and Amway Properties' for this well-deserved recognition. The values they stand for
and the quality and commitment they bring to the Western Michigan market are truly world
class. We are proud of and honored by their continued commitment to our brands within their
portfolio. Well deserved!

Spring 2015 LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM

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