Leisure & Hospitality International - Spring 2015 - 72

G R EYS T O N E HO T E L S

www.greystonehotels.com Headquarters: San Francisco, Calif.
Employees: 450 Specialty: Hotel owner-operator

Greystone Hotels is working on renovations to two newly acquired hotel properties.

The Perfect Setting
Greystone Hotels creates individual stories for each property to distinguish its
brands from the competition and create customer loyalty. BY JAMIE MORGAN

Eric Horodas

president
"We would like to be in all the major
cities, all across the West Coast and
down South and across the East Coast."

For the leisure and business travelers that make an inordinate amount
of trips each year, the feeling of
waking up refreshed but having no
idea where you are can become quite
common. After a while, many rooms
start to look alike. Hotel owner
-operator Greystone Hotels, however,

72

makes sure its guests never wake up
feeling disoriented.
"We focus on independent hotels,"
President Eric Horodas says. "The
main reason we like independent
hotels is because it allows us to be
creative. With flagged properties,
there are elements where they tell
you what to do, how to operate and
how to decorate. It's not really for us
because we like the creative aspect
of positioning and decorating our
hotels and making them unique and
providing a unique experience."
In its portfolio of 10 hotels, Grey-

LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM Spring 2015

stone owns only three flagged properties - Fairfield Inn and Suites and
TownPlace Suites both in Bend, Ore.,
and the Best Western Seven Seas
in San Diego. Those acquisitions,
however, were more opportunistic
and less as part a of long-term business development strategy. Horodas
maintains that when it comes to hospitality, eclectic is Greystone's niche.
In fact, the company is renovating
two recently acquired projects and
is paying as much attention to the
character of each property as it is to
their construction.


http://www.LHIMAGAZINE.com

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