Leisure & Hospitality International - Spring 2015 - 75

B E SP O K E HO T E L S

www.bespokehotels.com Headquarters: Warrington, United Kingdom
Employees: 3,500 Specialty: Hotel management

It's hard to imagine a hotel management firm with nearly 100 properties
in its portfolio as having a niche,
but a niche is just what Bespoke
Hotels has developed. The United
Kingdom-based firm manages hotels
broken into four distinct regions:
Scotland, northern England, southern England and central England.
It also manages a few properties in
the English Countryside and in the
United States. As its name suggests,
Bespoke Hotels' portfolio is filled with
unique properties that tailor their
services and play up their identifying
attributes to capture the attention of
guests. And that is Bespoke's niche.
"We have a couple of hotels that
are branded, but the vast majority are
boutique," CEO Haydn Fentum explains. "We are working that market in
between pure owner-operator independent boutique and the large branded
property. The hotels we operate are
pretty big, and some are quite large, but
they all have that independent flare."
Guests looking to stay in a Bespoke-managed hotel can search by
brand or location, but they can also
search by type - a hotel with the
best spa in town or one that caters
to families, a hip and trendy getaway
or a honeymoon retreat - because
Bespoke makes it easy for guests to
find just what they are looking for.
Its diverse portfolio is managed
by regions. The corporate office has

Unlike Any Other

Bespoke Hotels manages a diverse array of properties that all
have key elements in common. BY JAMIE MORGAN

Haydn Fentum

CEO
"If we want to be very good then
we need to be good at training."

Bespoke Hotels manages nearly 100 properties in Scotland, England and the United States.

Spring 2015 LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM

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