Leisure & Hospitality International - Spring 2015 - 78

G 6 HO SP I TA L I T Y L L C

www.g6hospitality.com Headquarters: Dallas Employees: 10,000 Specialty: Economy lodging

The Best
Experience

Providing its guests with the level of service they expect is
helping G6 Hospitality to expand its brands. BY ERIC SLACK

footprint and long legacy. Recently,
G6 embarked on plans to strengthen
the foundations of its domestic brands
while also expanding its portfolio to
include two new brands in Latin America: Hotel 6 and Estudio 6.
G6 Hospitality currently owns, operates and franchises more than 1,200
economy lodging locations under the
Motel 6 brand and the extended-stay
Studio 6 brand. Headquartered in
Dallas, G6 Hospitality employs 10,000
team members across the United
State and Canada.
"Historically, the key to our brand
positioning has been offering the
lowest prices of the national chains,"
Executive Vice President of Franchise
and International Development Dean
Savas says. "Everyone got to know
the Tom Bodett 'we'll leave the light
on for you' campaign. We're not
known for having a lot of amenities.
Our business model is driven by
occupancy and marketshare. We've
held fast to that model for more than
50 years. We are the leading economy
brand for occupancy and performance, so we will continue with our
business model because we believe
it will continue to drive success in the
U.S. and Canada."

MARKET AWARENESS
G6 Hospitality has more than 1,200 economy lodging locations under the Motel 6 and Studio 6 brands.

Dean Savas

executive vice president, franchise
and international development
"We must ensure that we have great
franchise partners."

78

G6 Hospitality is well known for its
iconic economy lodging brands, Motel
6 and Studio 6. G6 Hospitality has
become the leader of the economy
lodging segment in the United States
and Canada thanks to its strong

LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM Spring 2015

In 2014, G6 Hospitality opened more
than 110 locations throughout the
United States and Canada as part of
its efforts to grow its portfolio of hotels. In addition to looking for ways
to extend the reach of its expansive
network, the company has also engaged in ambitious renovation efforts
of its portfolio that can enhance the
quality of its locations while remain-


http://www.LHIMAGAZINE.com

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