Leisure & Hospitality International - Spring 2015 - 79

"

"

ing true to its bedrock foundation of
economy lodging.
"We've always reached demographics
like the baby boomers and business
travelers who were travelling on their
own dime," Savas says. "To attract customers like millennials, we enhanced IT
platforms and websites, and we created
state-of-the-art mobile and tablet apps.
The younger generation expects services
like Wi-Fi in their rooms, but they also
believe in being frugal."
This effort has included creation
of what G6 calls the "Phoenix" room
design, which was awarded the 2010
Travel + Leisure Design Award for Best
Large Hotel. The features of the rooms
include wood-effect flooring, platform
beds and flat screen TVs, offering areas
that are highly functional, space-efficient and with a modern d├ęcor that

G 6 HO SP I TA L I T Y L L C

Our business model is driven by
occupancy and marketshare. We've
held fast to that model.
Dean Savas, executive vice president

provides extra comfort for budget-conscious travelers.
"We've made that investment into
our own inventory, and our franchisees
are making those investments into their
inventory," Savas says. "We are taking
company-owned and franchised locations and updating them with the new
design. We are also focusing on guest
experience and evaluating properties to
be sure we are providing the experience
that guests want."
G6 Hospitality has also gotten more

involved with franchising, as it was
only an owner-operator until around
15 years ago. Its experience as an owner/operator and franchisor has helped
the company devise ways to improve
training and motivating staff members
and sharing those lessons throughout
its network.

HEADING SOUTH
The Latin American strategy is a bit of
a departure from its traditional focus
on economy lodging. The Hotel 6 and

Spring 2015 LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM

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