Leisure & Hospitality International - Spring 2015 - 80

G 6 HO SP I TA L I T Y L L C

G6 Hospitality has been updating its offerings while also expanding its brands and looking to grow in Latin America.

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LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM Spring 2015

Estudio 6 brands will be somewhat more
upscale, akin to the three-star experience.
G6 Hospitality has signed an area
development agreement with Latina
Promohoteles, a subsidiary of commercial
property developer Promodesa Comercial,
which is based in Mexico. Together, they
plan to open up to 55 new-construction
Hotel 6/Estudio 6 properties by the end of
2020 in major cities across Mexico.
"It was a logical progression for us to
move into Latin America by starting with
Mexico and eventually heading to South
America," Savas says. "Our focus is on
positioning the brands properly, providing
amenities where needed so we can do
business with the emerging middle class
in those markets."
The properties in Mexico will include
elements of the "Phoenix" room design
featured at Motel 6 and Studio 6 properties in the U.S. and Canada. However,
Hotel 6 and Estudio 6 rooms will also
offer unique amenities to respond to the
needs of the Latin American markets.
"As we go into Latin America, we are
sensitive that we must be aware of the
local culture," Savas says. "We will provide more amenities in the new brands
because that is what is expected by the
travelers in those countries."
G6 Hospitality believes that if it can
provide a clean, comfortable room and a
great guest experience at a low price, its
brands will continue to flourish. Maintaining all of that will be the company's greatest challenge as it simultaneously works
to grow its U.S./Canadian footprint while
establishing its presence in Latin America.
"Domestically, we must ensure that
we have great franchise partners that
understand how to provide a great guest
experience while always looking for
ways to improve," Savas says. "As we
expand into Latin America, we will look
at markets where our brand will be well
received and where the opportunities to
grow the business are promising."


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Table of Contents for the Digital Edition of Leisure & Hospitality International - Spring 2015

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