Modern Home Builder - Winter 2016 - Volume 2 - 100
Sheffield Homes builds custom and
semi-custom homes in Colorado.
BY BOB RAKOW
omes s ccess is the res lt of isco ering a niche
in the custom homebuilding market. The Arvada, Colo.-based
company builds a small number of custom and semi-custom homes
each year with the goal of meeting clients' exact specifications.
"We really cater to the client and do what we say we're going to
do," CEO Jason Gordon says.
Jim Sheffield started the company in 1978. "He built a great
company for a lot of years," says Gordon, who joined the company
in 1995 and became a partner seven years later.
BUILDING A REPUTATION
Sheffield Homes has significant goals for 2016 including doubling the number of custom and
and semi-custom homes it builds in the Denver area and increasing sales by about $5 million.
" We really cater to the client and do
what we say we're going to do. "
JASON GORDON, PRESIDENT
Headquarters: Arvada, Colo./ Employees: 11 /
Specialty: Residential construction
www.mhb-magazine.com Winter 2016 Volume 2
Early on, Sheffield Homes built between 120 and 150 custom and
semi-custom homes annually in the Denver metropolitan area. The
company never aspired to contend with production builders who
constructed hundreds of homes on large tracts of land. "We could
never compete," Gordon says.
But the company built its strong reputation by surpassing its
competitors in other areas, such as service and the ability, to make
custom changes. "That's always worked for us," Gordon says.
'A HUGE BLESSING'
Sheffield Homes was significantly affected by the 2007 recession
because demand for custom homes vanished, Gordon says. "The
market tanked, and a lot of things changed," Gordon recalls. Fortunately, Sheffield Homes added remodeling and renovation work
to its offerings about 18 months prior to the recession and relied
on the work to offset the decline in homebuilding projects, he says.
"It was a huge blessing for us," Gordon says.
Indeed, the recession led to a considerable increase in remodeling work because many homeowners chose the option over buying a new home. Others renovated basements to provide living
space for adult children who returned home after losing their
jobs, he says.
Today, Sheffield Homes performs about 25 remodeling and renovation projects annually, which make up approximately 20 percent of its business, Gordon says. Remodeling work ranges from a
single room to extensive additions, he says. But the company has
no plans to expand that side of the business. "Our main goal is to be