Modern Home Builder - Winter 2016 - Volume 2 - 120
Planet Home Living
Planet Home Living thrives by building
to satisfy southern California's love for
mid-century modern design. BY BOB RAKOW
Bad economic times led Michael Marini to found his own
Planet Home Living CEO Michael Marini's interest in home design led him to start the company in 2007.
" I understood how homes worked.
I wanted to build. "
MICHAEL MARINI, CEO, FOUNDER
PLANET HOME LIVING
Headquarters: Newport Beach, Calif. /
Employees: 15 / Specialty: Luxury homebuilder
www.mhb-magazine.com Winter 2016 Volume 2
construction company, and eight years later he realizes that it was
the best professional decision he has ever made. "It takes a recession
to do something like that," says Marini, who started Planet Home
Living in 2007. "I had a little backing from family and friends."
Marini, a graduate of the University of California, Irvine, came
to the construction industry with a strong background in civil and
structural engineering, as well as construction management. He
has more than 25 years experience in real estate development,
with a focus on attached/detached residential and mixed-use and
urban infill projects. "I was working for an urban infill builder at
the time of the recession," he recalls.
But Marini's interest always was in design. "I was interested in
the architectural side of things," Marini says. "I understood how
homes worked. I wanted to build."
Specifically, Marini had a keen interest in mid-century modern development - modern design, architecture and urban development
that was popular between the 1930s and the mid-1960s. The style,
commonly seen in Palm Springs, Calif., features butterfly roofs,
sloping interior ceilings, high windows and open floor plans. "It's
open and simplistic," he says, adding that the design has undergone
a resurgence over the past 15 years.
Marini had a desire to build production homes featuring the
mid-century modern look that would appeal to the next generation of homebuyers. "Mid-century is where I wanted to draw my
inspiration from," he says. "To me, that was a design element that
had not been tapped."
PHILOSOPHY AND CULTURE
The company name was inspired by a quote from writer Henry
David Thoreau, who said, "What is the use of a house if you haven't
got a tolerable planet to put it on?"
The quote also serves as the basis for Planet Home Living's philosophy and culture, which call for a hands-on approach to solving
multiple challenges in complex construction. "At the core of our
values is thoughtful building," Marini says. "Our fundamental busi-