Modern Home Builder - Winter 2016 - Volume 2 - 121
ness philosophy of providing well-designed,
attainable housing that blends the key elements of the living environment: a client's
personal design style and unique lifestyle."
Marini was not interested in creating "a
disposable community that will be replaced
in a few decades," he says. Rather, he envisions his homes lasting centuries, much like
historic Victorian, Craftsman and Spanish
homes that be found throughout Los Angeles' historic neighborhoods.
Mid-century modern development is especially popular in Los Angeles and other
southern California communities, Marini
says. "Out here, it's sought after," he says.
To bring these distinctive homes to fruition, Marini envisioned taking more time
with a home's design and construction. He
built his first home in Palm Springs in 2009,
but the property never made its way to the
market. "My wife and I love it so much, we
kept it as a second home," Marini explains.
Subsequent homes have made it to market, and today Planet Home Living builds
between 20 to 30 homes annually with a
price range between $500,000 and $1.2
million. The homes, which range between
1,500 and 2,400 square feet, typically are
purchased by young professionals, Marini
says. The homes commonly feature smooth
drywall interior finishes and smooth stuc-
co and stained wood siding on the exterior walls. Homes built on a hillside have the
main living accommodations on the third
floor so residents have a view of the Los Angeles skyline, he says.
Planet Home Living has grown steadily over
the years, and today Marini works with partner David French, who joined the company
in 2010. Marini had worked with French in
the past and had no doubt he would be an
asset to the company.
In fact, French, the company's president
and COO, has more than 32 years' experience in the development industry, including commercial, industrial, and retail and
international resorts. A graduate of Cal
Poly San Luis Obispo, he is a licensed architect, contractor and real estate broker
"He has experience when it comes to
complicated projects. David and I have always worked well together," Marini says.
Running a construction business is no
easy endeavor, but Marini enjoys the independence. "I'm working harder than ever,
but it's something we can control," he says.
"There's no looking back. We're a design
company; it's all about the product we design and deliver." )
Planet Home Living has realized significant growth over the years. The company builds 20 to 30 homes annually.
Winter 2016 Volume 2 www.mhb-magazine.com