Modern Home Builder - Winter 2016 - Volume 2 - 122
DiGreen Homes/Digram Developments Inc.
DiGreen Homes and Digram Developments build projects that go beyond
'cookie-cutter' homes. BY ALAN DORICH
When DiGreen Homes and Digram Developments Inc.
Digram Developments focuses on site servicing, including asphalt work, sidewalks and curbs.
" If my customers are going to pay a
specific amount of money, I better give
them a bang for their buck.
ABUBAKAR MASOOD, PRESIDENT
build communities, they aim to make them unique, President Abubakar Masood says. "We want to build a nicer product instead of
the cookie-cutter products," he says.
"If my customers are going to pay a specific amount of money, I
better give them a bang for their buck," Masood says. "I want them
to get something that myself and they are proud of."
The two firms, based in Markham, Ontario, Canada, primarily develop and build homes in the greater Toronto area. Masood's
family has more than 30 years in the industry, which includes projects in Dubai.
Although it continues to work in Dubai, it branched out to Canada by partnering with another firm in 2002. The family set out on
its own with Digram three years later, Masood notes.
It followed this with the formation of DiGreen in 2014, which
focuses on the construction side. "Digram Developments does
the site servicing, which includes installing water mains, asphalt
works, sidewalks, curbs, etc.," he says. "DiGreen Homes will build
the actual house and connect into the services already laid by Digram Developments Inc."
IN THE LOOP
Digram focuses strongly on quality when selling lots to builders.
"We can't sell anything to the builder until everything is approved
with respect to quality," Masood explains.
As part of this process, "We keep the builder in the loop for the
whole time we work with them," he continues. "Our builders are
happy that they ... have somebody they can trust."
DIGREEN HOMES/DIGRAM DEVELOPMENTS INC.
www.digreen.ca / www.digram.ca /
Headquarters: Markham, Ontario, Canada / Employees: 10 /
Specialty: Home development and construction
www.mhb-magazine.com Winter 2016 Volume 2
Masood is proud of his companies' work, including its Greensborough and Wismer communities, which consist of low-rise houses
in Markham. "When I saw the properties, they were on an agricultural field," he recalls.
This enabled Digram to work with multiple builders, including
Primont Homes Inc., Pristine Homes LLC and Townwood Homes.
Now that the projects are complete, "You can see some extremely nice houses over there," Masood says. "The self-satisfaction