Modern Home Builder - Winter 2016 - Volume 2 - 123
I feel is tremendous, because I changed the existing landscape. It's
a very nice-looking community within walking distance of everything else."
Masood joined his family's business four years ago and has watched
many trends come and go. Today, buyers "want their home to be
connected," he says, explains that they look for smart homes that
can control the thermostats and washing machines. "They're looking for a cool factor in the house."
The buyers also are willing to spend more. "If they believe that
they're getting their money's worth, they're not afraid of spending," he says.
Their tastes in roofs also are changing. Previously, "People were
fine getting an traditional-looking house, and now the buyer wants
something modern," he says, noting that he has seen many requests
for flat roofs. "They think it's time to change from the sloped roof."
DiGreen and Digram plan to continue building and developing
houses, Masood says. Although the role of the single developer may
DiGreen and Digram plan to continue building and developing houses, reaching a leadership
position in the market.
eventually be phased out in Digram's market, "I am still focused on
getting significant amounts of land," he asserts.
Masood also plans for growth for DiGreen. "The vision is to
become one of the leaders in homebuilding, providing high-quality homes and adapting to the latest trends in the marketplace,"
he says. )
Winter 2016 Volume 2 www.mhb-magazine.com