Modern Home Builder - Winter 2016 - Volume 2 - 35
Witt is closely involved with each client at the beginning of the
process. As the lead designer, he does all the conceptual design,
taking into account furniture, scale and even the relation to light
in how the sun rises and sets. Despite the prevalence of computer-aided design software, Witt still free-hand sketches all of his
drawings before turning them over to his staff to translate into 3-D
models. The objective, he says, is to exceed customer expectations
and create spaces where the homeowner will be surprised by the
Once the customer approves the design and price, Witt Construction subcontracts the engineering out to engineering firms.
Because the company makes its profit on construction, Witt gives
away his design service at no cost. "We can be very competitive,"
Witt says. "Customers don't have to do an extensive design process
to know where they end up."
In building its homes, Witt Construction tends to draw from the
same group of contractors. The company has built a stable of trade
businesses it can rely on, allowing it to coordinate multiple projects simultaneous. Many subcontractors have served Witt Con-
Witt Construction has built a stable of loyal trade businesses, and long-term
relationships extend to its employees.
struction since the company's early days and are rewarded with
regular work - Witt says his company even makes up 90 percent of
one local contractor's business.
The importance of those long-term relationships extends to
Witt Construction's own staff. Several employees have been with
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