Modern Home Builder - Winter 2016 - Volume 2 - 49
tom home work, Crosstown Construction does some commercial
construction as well as custom design/build work.
Although there is a healthy amount of competition in the market and Crosstown Construction respects its competitors, Neufeld
says the company brings more to the table thanks in large part to
its "outstanding" team of professionals in all aspects of the homebuilding process. "Our marketshare in the area is that we're in the
top three builders in our division in the county," Neufeld says.
"Our marketshare in the area is
that we're in the top three builders
in our division in the county."
RUDY NEUFELD, PRINCIPAL
One of the biggest reasons for the success of Crosstown Construction over the years has been how simple the company makes the
homebuilding experience for its customers. Neufeld says that in
talking to customers who have built custom homes through other
builders in the past, many of them noted the stress they experienced as a major factor in being reluctant to build another.
That's not the case when building with Crosstown Construction, he says, because the company does everything it can to make
sure customers feel comfortable at every step along the way. "We
really try to keep the project as stress-free to the customer as possible," Neufeld says.
The key to a stress-free experience is rooted in the company's
process, which involves the customer frequently throughout construction. Once customers select the lot their new home will be
built on, Crosstown Construction shows them all of their options
at the beginning and allows customers to make their selections.
From there, Crosstown Construction keeps its customers fully involved with the construction process through regular site visits.
Once the home is completed, the company offers its Master Care
Protection Program and gives the customer two full walkthroughs
before finalizing everything.
According to the company, the Master Care Protection Program
offers unmatched service after the completion of the home. After
the closing, Crosstown Construction schedules two visits with the
homeowner - one at three months and another after 11 months.
Over the next few years, Olivas says Crosstown Construction sees itself working to provide more variety in the markets it
serves, specifically within the empty-nester segment of the market. Neufeld says the company has started work on a townhome
community for customers who want to live maintenance-free. Additionally, Crosstown Construction has started working on rental
homes for seniors who need assisted-living services.
No matter what the future holds, Neufeld says the company's
dedication to upholding the attention to detail and high quality his
father instilled within its core values will ensure that the next 50
years for the company look very much like the first 50. )
Vice President Eric Olivas says the biggest challenge for Crosstown Construction today is simply finding the right property to
build on, adding that much of the best land in the communities it
serves has already been accounted for or is under consideration.
On top of that, Olivas says, working with municipal processes in
the communities it serves has become more complicated and expensive as years go by.
However, Olivas says Crosstown Construction is more than up
to the challenge created by these conditions. He credits the company's qualified and dedicated office staff with helping it maintain
good management practices and cost controls no matter what the
situation may be.
Winter 2016 Volume 2 www.mhb-magazine.com