Modern Home Builder - Winter 2016 - Volume 2 - 66
Home Enrichment keeps at least one supervisor on site at all times to ensure the company's
building standards are maintained.
The company started small but had a desire to work on complete
custom home projects. Prior to the Great Recession, Home Enrichment focused on one job at a time. All of the company's woodworkers would be on site together reviewing each and every detail.
But the implosion of the housing market in the late-2000s
changed how Home Enrichment approached its projects. Having
its entire team at one location extended the building time and added to costs. Instead, Josh Rich began spreading his team out among
two to three simultaneous projects. "We had to do multiple jobs to
conform to the new economy," he explains.
Since its founding in 1987, Home Enrichment has completed
more than 30 complex renovations or homes primarily in the
Westchester County and Hudson Valley areas in New York. The
company largely relies on client-based recommendations to secure its jobs, and often does not even have to bid on projects.
"Our work is strictly referral," Josh Rich says. Those referrals have
continued to come in because of how Home Enrichment builds
relationships with the other project leaders. The company sees itself as one corner of the decision-making triangle along with the
architect and owner.
Home Enrichment concentrates on high-end projects that take
as long as two years to complete. Since changing its strategy during
the recession to complete more projects, the company each year
typically undertakes two homes valued at $2 million and one or
two smaller jobs in the $500,000 range.
To ensure Home Enrichment's strict standards are met, the
company has at least one of its own supervisors on site at all times.
"The jobs are all managed by a master carpenter," Josh Rich says.
Once the structure is framed, Home Enrichment's own team completes the finishing work itself. "Anything that is complicated and
has a lot of detail is right up our alley," Josh Rich says. "We're paid
for our ability to execute these complex projects.
"We work closely with architects to insure all of their details are
executed perfectly," he adds.
The recession may have made Home Enrichment adjust its business model, but the increasing workload has also given the company opportunities to build relationships with more architects. Those
new relationships allowed Home Enrichment to prove themselves
to a larger pool of architects and homeowners, growing the company's reputation.
"To survive, you always have to have that potential of meeting
someone new," Aimee Rich says. "But the people we work with often come back to us because they know the quality of work they're
going to get." Josh and Aimee Rich have found the architects they
work best with are the ones that communicate well and have a desire to be involved throughout the project. "We want an architect
www.mhb-magazine.com Winter 2016 Volume 2