Modern Home Builder - Winter 2016 - Volume 2 - 82
" Instead of buying a suit off the rack, it's like buying a tailored suit."
JAY HANKLA, PRESIDENT/CO-FOUNDER
Southgate Homes says its success is rooted in the fact that it has not cut corners as other builders have.
Southgate Homes delivers high-quality
boutique homebuilding services to the
Dallas market. BY CHRIS PETERSEN
www.southgatehomes.com / 2015 revenue: $25
million / Headquarters: Plano, Texas / Employees:
12 / Specialty: Custom homes
www.mhb-magazine.com Winter 2016 Volume 2
As the housing market continues to rebound from the effects of the recession several years ago, construction activity has
increased year by year. However, what Southgate Homes President
and co-founder Jay Hankla has seen is that although activity is increasing, builders are holding back in terms of the quality of the
homes they build, cutting corners even in the high-end segment
of the market. As veteran of the homebuilding market for more
than 20 years, Hankla founded Southgate Homes a few years ago
specifically to push against this trend and bring high-quality construction back to the high-end custom home market in and around
the Dallas market. "We saw a need to do more for a higher-pricerange market," Hankla says.
Today, thanks to the support of its parent company, Green
Brick Partners, Southgate Homes has grown into one of the Dallas
market's up-and-coming custom home builders. Hankla says the
company has found success by taking on the needs of the area's
high-end customer base and delivering the highest-quality homes