Modern Home Builder - Winter 2016 - Volume 2 - 86
Desco Fine Homes LLC
Goettsche strives to be honest with his clients, as well. "When
they're making mistakes, I feel it's my duty to raise those flags," he
says, noting that he has helped clients avoid errors.
A TOP TEAM
Desco is a modestly sized operation, with Goettsche as its president and his wife,Teri, its realtor and broker.When a custom home
is built, David Goettsche will personally oversee its construction.
He also utilizes a project team of craftsmen that he has hand-chosen. This includes many that Desco has worked with for more than
two decades. "I don't change subcontractors very often," Goettsche says.
"When I find a good one, I try to keep them," he continues. "'A
good one' means I don't have to call them time and time again, but
when I do, they respond promptly."
But Goettsche understands that this is a two-way street. "I pay
everybody really quickly, and I, in turn expect them to respond to
me in similar fashion," he says, noting that he also expects them to
hold the same values.
"Something I really try to do on a project is get it right the first
time," he says. "I do not cut corners and don't want to do things
twice. I try to hire guys that get it right the first time."
Desco Fine Homes' market is seeing an influx of younger buyers who are more industry savvy.
Desco's market is seeing an influx of younger buyers who are more
industry savvy, Goettsche says. "Eight years ago, we didn't have all
this information on the Internet where people could get ideas and
collect an assembly of photos," he recalls.
This has had both positive and negative effects, he admits.
"I think people can now better communicate what they want more
so than they could years ago," Goettsche says. "There's more information that's accessible to them."
But sometimes, they can get the wrong ideas. "When they watch
these do-it-yourself TV shows, it gives them false hopes on what
the costs really are," he explains, noting that the guidance of his
interior designer helps. "She's going to keep them in budget and in
the scope of the Dallas, Texas, market."
MOVING TOWARDS MODERN
Desco has long specialized in Mediterranean homes, but more clients are requesting modern designs. Although it still builds Mediterranean houses, "People's tastes are changing," Goettsche says.
The company often builds homes with a moderately modern
look, instead of "a hardline contemporary," he says. "Sometimes,
the outside might look more traditional, but the inside has a very
open floor plan with lots of windows that cast natural lighting and
bring the outdoors in."
Recently, Desco built a modern home for a repeat customer in
Dallas. "They went from a very nice, French country traditional
www.mhb-magazine.com Winter 2016 Volume 2