Modern Home Builder - Winter 2016 - Volume 2 - 89
Most Goodier projects fall in the $1 million and greater range.
vive in the post-recession market, Goodier Builders had to adapt
and more carefully picks its projects. The company saw an opportunity in luxury custom homes and has been refining its approach
The company primarily works in Baltimore and Howard counties, Md., and the Delaware shore. Goodier Builders tends to work
in the $1 million and up segment of the market. Custom homes
take up about half of the company's workload. The company also
builds high-end speculative homes valued at $1.5 million and
greater. Its highest selling project was a $5.25 million beach house
built in Delaware in 2014. "We found a niche that works well for
us where I can provide a level of service that our customers value,"
Clay Goodier says.
Goodier Builders has remained a family owned company
through its transition phase. Bob Goodier is still involved in the
business, but Clay Goodier now runs the day-to-day operation.
Clay Goodier contends that the company's independence has
made it more responsive and to its customers. "I think it has an advantage in the sales process and the trust factor with my clients,"
he says. "A lot of times, the world 'builder' can be a negative or a
four-letter-word kind of thing. But I take pride in my relationship
with my clients."
Although it no longer works on a large scale, the experience
and subcontractor relationships Goodier Builders developed in its
heyday have translated to its new market. "Where we really excel
is we have a great trade base from the days when we built 1,300
houses," Clay Goodier says. "We are a good hybrid." The company
In becoming a smaller company, Goodier Builders can no longer
take on the 100 homes a year it completed during the company's
peak. Instead, it has gone the other way, narrowing its focus to
manage three to five building projects annually. With fewer projects, Goodier Builders is able to work with the customers all the
way through the homebuilding process, from finding the land to
obtaining the final permits. "I'm trying to do less houses at a quality that really speaks volumes," Clay Goodier says.
Winter 2016 Volume 2 www.mhb-magazine.com