Modern Home Builder - Winter 2016 - Volume 2 - 92
"I got a lot of [people asking], 'Who are you and what are you
doing in Baton Rouge?'" Hogstrom recalls. "We probably did
somewhere around $750,000 our first year, doubled that our second year and we'll double that again in our third year.
"We design about 300 to 400 homes a year," he continues, noting that Onsite Design has nurtured a strong work culture. "We
care about each other and we care about the work that we do."
THE BREAD AND BUTTER
Onsite Design serves a "vast" customer base, Hogstrom says. "We
actually have four pieces to our business," he says, noting that one
is volume housing. "A lot of it is entry-level product, which is the
bread and butter that keeps our lights on."
The second segment is the custom housing market, for which
it designs "between 50 to 75 custom homes a year," he continues.
"We work with a lot of millennials, families and empty nesters
within [this] market."
"This will be the elite
experience in town-andcountry living. There are
English-style gardens and
Its third segment consists of land planning and consultation
work. "Even some of our competitors bring their vacant land to
us, inquiring what they should do, not only aesthetically, but financially," Hogstrom says.
"We have very robust pro formas and spreadsheets that look at
everything from the costs of land to the costs of infrastructure," he
says. "We're doing land planning and development for land planners and developers."
The fourth segment consists of projects that Onsite Design develops itself. "Within those four quadrants, we work with new and
seasoned builders alike," Hogstrom says.
Onsite Design's current projects include Adelia at Old Goodwood,
a community of 46 luxury homes that surround the famous Goodwood Plantation in Louisiana. "The project is a 17-acre parcel that
sits in the epicenter of Baton Rouge," Hogstrom says.
The plantation, he notes, is an Antebellum home that was built
in the 1850s. "The historic jewel will be preserved," he says, noting
www.mhb-magazine.com Winter 2016 Volume 2