Manufacturing Today - Winter 2012 - (Page 162)
Watry Industries LLC
www.watry.com / 2011 revenue: $30 million / Headquarters: Sheboygan, Wis. / Employees: 100 / Specialty: Aluminum cast foundry / Wayne Bennin, sales manager: “The foundry automation is something that a lot of our competitors don’t have.”
watry industries provides customers with single-source services. by chris petersen
Watry Industries LLC has occupied the exact same facility since its inception in 1959, but it’s far from the same place it was back then. Sales Manager Wayne Bennin says the Sheboygan, Wis.-based aluminum cast foundry has one of the most modern facilities in the industry today, incorporating significant amounts of automation and integrated services. With the ability to provide so many services to its customers as it makes permanent and semi-permanent castings, Watry Industries is on the right track for continued success. Bennin explains the company’s inhouse capabilities and advanced equipment has helped it become a trusted partner for major companies including General Electric and IBM. Watry Industries has the ability to handle castings that many foundries are not able to. “The main focus of our market is typically large castings with quite a bit of machining and powder coating,” Bennin says. The competition Watry Industries faces in this arena is varied, with fewer foundries capable of handling the larger castings it specializes in but many more competitors capable of smaller castings. Even though the company has its share of competition and the added challenge of overseas manufacturing drawing away business, Watry Industries has the pieces in place and has remained very busy over the last several years.
watry industries’ in-house capabilities and advanced equipment have helped it become a trusted partner for major companies.
Bennin says the biggest weapon Watry Industries has in its arsenal is 162
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the fact that it provides customers with the option to have multiple services provided under the same roof. “I think the main thing is single-source responsibility,” he says, adding that the company rarely utilizes outside subcontractors. The company’s in-house capabilities range beyond casting, and include precision CNC machining, powder coating, assembly and heat treatment. Bennin says the company’s turnkey solutions also include lots of assistance to customers on the design side. He says that although the company knows a lot about casting, the cus-
tomers know a lot more about the specific machine those components will be used for, and close collaboration ensures that the finished products with work together smoothly. “We actively engage customers at the engineering level to review designs and review prints,” Bennin says.
The Right Tools
The capabilities Watry Industries brings to the design and conceptual stages are backed up by the company’s manufacturing and machining capabilities. Bennin says the company’s 272,000-square-foot facility fea-
Table of Contents for the Digital Edition of Manufacturing Today - Winter 2012
Manufacturing Today - Winter 2012
Applied Energy Solutions
Carter Control Systems
Global Technology Systems
Tampa Tank Inc./Florida Structural Steel
Fullerton Tool Co. Inc.
Honda of South Carolina
Sapa Extrusions North America
ACE Controls Inc.
Vendors Exchange International Inc.
EXEL North America
Capewell Components Co.
U.S. Sugar Corp.
Industrial Magnetics Inc.
Lakeside Plastics Ltd.
Norpak Handling Ltd.
Mid-State Machine Products
TenCate Protective Fabrics
The Dupps Co.
Western Manufacturing Ltd.
Wisconsin Plastics Inc.
LaSalle Bristol LP
DAP Products Inc.
Honsa Ergonomic Technologies Inc.
Engineered Material Solutions LLC
Master Spas Inc.
U.S. Chemical & Plastics Inc.
Votaw Precision Technologies
Banker Steel Co.
Manufacturing Today - Winter 2012