Manufacturing Today - Winter 2012 - (Page 66)

Honda of South Carolina / HQ: Timmonsville, S.C. / Associates: 850 / Specialty: Vehicle manufacturing Brian Newman, president: “We have a great team here that cares about what they do every day.” The Joy of Honda honda of south carolina’s atv facility reflects the methods of its parent. by jim harris In 1951, just three years after founding Honda Motor Co., Soichiro Honda and Takeo Fujisawa presented the concept of “The Three Joys” to describe the company’s ultimate mission. Honda’s idea that the company should be about the “joy of buying, the joy of selling and the joy of creating” continues to define it more than 60 years later. For the 850 associates working in the powersports division of Honda in South Carolina (HSC), the joy of creating can be felt in every aspect of its manufacturing operations. “I’m most proud of the pride our associates take in producing each and every unit with the highest quality in mind,” says Brian Newman, president of Honda of South Carolina. “We have a great team here that cares about what they do every day.” HSC’s 536,150-square-foot facility in Timmonsville, S.C., is the largest manufacturer of all-terrain vehicles (ATV) in Honda’s overall global footprint. The plant, established in April 1997, has the capability to produce more than 250,000 ATVs in nine different multipurpose and sport models yearly. This represents roughly 98 percent of Honda’s total ATV production around the world. Units produced at HSC are shipped to one of multiple warehouses operated by American Honda, the company’s U.S. sales division, before ultimately arriving at worldwide dealerships. HSC produced its 2.5 millionth ATV on Nov. 1, 2012. They also produced 2 million ATV engines in June 2012, Newman notes. 66 WINTER 2012 being able to manufacture everything in-house is one of honda of south carolina’s best strengths. Manufacturing Strengths The Timmonsville manufacturing plant performs every step of the ATV production process including aluminum casting, machining and engine assembly. Honda uses plastic injection techniques to create the fenders and side covers used on its ATVs, and produces fuel tanks using blow mold technology. Other capabilities include welding and painting of frames, carriers and front pipes. “We’re very much a synchronized manufacturing facility,” Newman says. “We can do everything in-house, from engine manufacturing to producing the frame, mating the engine to the frame, final assembly and quality verification.” The company is the only ATV manufacturer that produces its own engines in-house. “[Soichiro] Honda started this company with an engine, and anything he could put around it he did,” Newman says. “Our company’s strength is the engine technology, the capability and torque you get from a Honda engine.

Table of Contents for the Digital Edition of Manufacturing Today - Winter 2012

Manufacturing Today - Winter 2012
Wauseon Machine
Applied Energy Solutions
Carter Control Systems
Global Technology Systems
Positech Corp.
Tampa Tank Inc./Florida Structural Steel
Carbide Products
Datacard Group
Fullerton Tool Co. Inc.
Honda of South Carolina
Fintube LLC
Sapa Extrusions North America
ACE Controls Inc.
Vendors Exchange International Inc.
EXEL North America
DJO Global
Capewell Components Co.
U.S. Sugar Corp.
Industrial Magnetics Inc.
Lakeside Plastics Ltd.
Norpak Handling Ltd.
Mid-State Machine Products
TenCate Protective Fabrics
The Dupps Co.
Western Manufacturing Ltd.
Wisconsin Plastics Inc.
Metrolina Greenhouses
LaSalle Bristol LP
Clarion Bathware
DAP Products Inc.
Honsa Ergonomic Technologies Inc.
Engineered Material Solutions LLC
Master Spas Inc.
Nypro Inc.
Kelly-Moore Paints
Palomar Technologies
U.S. Chemical & Plastics Inc.
Varflex Corporation
Votaw Precision Technologies
Watry Industries
Wigwam Mills
Banker Steel Co.
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Manufacturing Today - Winter 2012