Manufacturing Today - Winter 2012 - (Page 88)

EXEL North America / HQ: Plymouth, Mich. / Employees: 131 / Specialty: Finishing systems / Regan Murray, executive VP and COO: “We need to continue to get our name out there.” Finishing the Job a series of strategic mergers and new solutions are helping exel expand. by eric slack Thanks to its expertise in finishing and dispensing systems, EXEL North America has been helping make manufacturers more competitive for more than 80 years. It is through the company’s flowing powder or fluid product solutions – as well as a tradition for innovation and reliability – that EXEL North America continues to grow and evolve. “We provide dispensing and finishing solutions in the automotive sector, finishing in the general industry sector, and we sell products through our distribution network,” says Regan Murray, executive vice president and COO. “We employ about 131 people, manufacturing solutions in North America and bringing products in from parent-company factories in Europe. We have sales groups, a product development group and a systems execution group. Manufacturing is done through subcontractors, but we bring products into our shop and do final assembly and shipment.” exel north america has provided dispensing and finishing systems to customers for more than 80 years. Leading-Edge EXEL North America’s flowing powder or fluid product solutions include the precise applications of liquids, powders, sealants, adhesives, mold release agents, oils, paints, sealers, primers and waxes. It is the manufacturer of Kremlin Rexson, SAMES and Johnstone brand products. The company has grown through some acquisitions, such as merging its Chicago Kremlin Rexson site with the SAMES site in Michigan in 2006. In 2007, the company became an organization focused on three mar88 WINTER 2012 kets: distribution, general industry and automotive. In 2009, EXEL North America acquired the dispensing company Johnstone. “Our company came together with the amalgamation of Kremlin Rexson and SAMES, which came together a few years ago,” Vice President of General Industrial Sales and Marketing John Gulbronson says. “Our major markets are the auto industry on the SAMES side and general industry on the Kremlin Rexson side. We also purchased the Johnstone brand a few years ago, and they have traditionally focused on sealers.” The company is renowned for its Kremlin Rexson Airmix spray guns, SAMES Technologies Electrostatic Rotary Atomizing Bells and Johnstone and Kremlin Rexson pumping and proportioning systems. It offers automatic and/or manual paint spray guns, rotary electrostatic bell atomizers, fluid dispense and mixing systems, turnkey automotive robotic systems and turnkey general industrial systems. Beyond its product offerings, the company’s systems team has more than 30 years of experience in the types of solutions the company provides. “The Airmix spray guns are untouchable when it comes to manual and automatic applications,” says S.T. Rajan, EXEL North America’s vice president of sales in Canada. “Our system capabilities are significant, as well, and they help make our customer interactions very profitable ventures for us and our customers.” Staying Connected EXEL North America has two ways of going to market. The company has a direct selling force, and in the auto industry it primarily sells direct. In general industry, it has direct selling and a distribution network. The company can sell and install complete systems in the general industry sector of its business. Another aspect of the company’s business is the large distribution network it has assembled that handles day-to-day products. These distributors call on end-users regularly, and selling EXEL North America’s finishing equipment and products is part

Table of Contents for the Digital Edition of Manufacturing Today - Winter 2012

Manufacturing Today - Winter 2012
Wauseon Machine
Applied Energy Solutions
Carter Control Systems
Global Technology Systems
Positech Corp.
Tampa Tank Inc./Florida Structural Steel
Carbide Products
Datacard Group
Fullerton Tool Co. Inc.
Honda of South Carolina
Fintube LLC
Sapa Extrusions North America
ACE Controls Inc.
Vendors Exchange International Inc.
EXEL North America
DJO Global
Capewell Components Co.
U.S. Sugar Corp.
Industrial Magnetics Inc.
Lakeside Plastics Ltd.
Norpak Handling Ltd.
Mid-State Machine Products
TenCate Protective Fabrics
The Dupps Co.
Western Manufacturing Ltd.
Wisconsin Plastics Inc.
Metrolina Greenhouses
LaSalle Bristol LP
Clarion Bathware
DAP Products Inc.
Honsa Ergonomic Technologies Inc.
Engineered Material Solutions LLC
Master Spas Inc.
Nypro Inc.
Kelly-Moore Paints
Palomar Technologies
U.S. Chemical & Plastics Inc.
Varflex Corporation
Votaw Precision Technologies
Watry Industries
Wigwam Mills
Banker Steel Co.
Last Page

Manufacturing Today - Winter 2012