Manufacturing Today - January/February 2014 - 10

develop and train the right type of
managers for a variety of positions.
This also includes their need to
become more entrepreneurial rather
than great copiers of other peoples'
products as well as to have more professionally trained leaders of business and of the various government
units within the country.
> The need to expand and improve
the services sector of the economy.
The services sector is projected to
be 47 percent of GDP in five years.
There is an opportunity to set up
one's own services organization
and/or to train individuals in order for
them to develop a more professional
service economy such as, employment and training services, assisted
living, restaurant and entertainment,
business research, etc.

10

manufacturing-today.com JANUARY/FEBRUARY 2014

As China moves into its next phase
of development, workers will begin to
receive higher wages. This will not
happen overnight. It will, however,
lead to new groups of customers that
can then afford certain types of products and services from the West.
For your information, one can go
on-line and explore the various economic developments plans being
posted by numerous Chinese cities
and for other countries and cities
throughout the world. Contact points
can
also
be
identified.
Communications can be initiated
before one goes to a trade show or on
a trade mission. Visitations to a particular area can then be set up. This
allows you the opportunity to explore
the various business opportunities
and options, identify the practices of
that particular country and to initially

Dr. Charles Steilen has spent 45 years as an international marketing professor, consultant and trainer.
He spent 30 years as marketing faculty at The Chinese
University of Hong Kong. During those years in Asia, he
was a consultant to the Hong Kong government's Trade
Development organization. Dr. Steilen is now helping
U.S.-based companies understand of international marketing. For more information, cfsteilen@gmail.com.

A LFAB INC.

E CONOMY

N EWS

C U LT U R E C H A N G E

M F G TOMORROW

meet some people that can help get
you started.
Yes, in order to be able to be successful in creating and developing a
foreign market for one's products
and/or services, one needs to undertake a certain amount of planning
and preparation.
In summary, seeing the world
through the eyes of those who live
and work in foreign countries, e.g.,
their hopes and dreams, will give a
potential exporter a great advantage
over someone who just goes to a
trade show and collects business
cards. Business opportunities, be
they exporting or investment, exist
in China as well as in many other
countries throughout the world.
Knowing how to tap into those
opportunities is the challenge. The
best way to do this is by building
relationships with those folks in
your targeted countries as well as
acquiring as much information
about the targeted country or countries as possible.
For markets such as China, one can
use the services of the U.S. Dept. of
Commerce's Commercial Section.
Also, by using Hong Kong as your
business base for China, the Hong
Kong Trade Development Council
can be of assistance in helping you
identify business opportunities and
assist you as you venture into the
China market.
The challenge for those of you who
have never exported or only export to
a neighboring foreign market is to
begin to identify the various channels
of information that can start you
thinking about exporting to a particular market. There is a great deal of
information available. Use it. mt

D IALOGUE

M ARKETING

I MPROVEMENT

F U N D E M E N TA LS

A CCOUNTING

L AST PAGE

P RO F I TA B I L I T Y

C OMPETITIVE EDGE

L EADERSHIP

O P E R AT I O N S

DR. CHARLES STEILEN

W ORKFORCE

R EGIONAL MANUFACTURING

A D INDEX

E XPORTING

COLUMN BY


http://www.manufacturing-today.com

Table of Contents for the Digital Edition of Manufacturing Today - January/February 2014

Table of Contents
Manufacturing Today - January/February 2014 - Cover1
Manufacturing Today - January/February 2014 - Cover2
Manufacturing Today - January/February 2014 - 1
Manufacturing Today - January/February 2014 - 2
Manufacturing Today - January/February 2014 - Table of Contents
Manufacturing Today - January/February 2014 - 4
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