Manufacturing Today - January/February 2014 - 100

Fogg Filler
www.foggfiller.com / Headquarters: Holland, Mich. / Ben Fogg, president and owner: "My goal
as the owner is to have you the customer be the most profitable customer in the area that you compete in."

Midwest

relationships that last for the long
haul, Fogg adds. "My goal as the
owner is to have you the customer be
the most profitable customer in the
area that you compete in."

Customer Friendly

fogg filler says its equipment
has the technology to help its
customers achieve their goals.

Filling a Need
fogg filler produces equipment that meets clients'
needs while taking worry out. by chris petersen
Fogg Filler owner and President
Ben Fogg's grandfather founded the
company in 1956 after he recognized
an opportunity to serve the dairy market with rebuilding and retooling
services for bottle-filling equipment.
Over time, however, the company
evolved into one of the leading manufacturers of extended shelf life (ESL)
bottling equipment for the dairy
industry and other market segments,
and Fogg says it has accomplished
that feat through continuous
improvement and a focus on building
equipment that serves all of its customers' needs.
The company designs and manufactures equipment used in filling
glass and plastic bottles with non-carbonated beverages from dairy to
100

manufacturing-today.com JANUARY/FEBRUARY 2014

explosion-proof machines for alcohol. The equipment produced by Fogg
Filler includes automated fillers, capping machines, sorters, rinsing and
sterilization equipment. Fogg says
the company's customers are relatively diverse in terms of what they
produce, but all have the same goals
in common. "Our primary customer
base would be a group of corporations
that are trying to set themselves apart
through having high-quality products
throughout their organizations,"
Fogg says.
Helping customers succeed in their
goals is Fogg Filler's primary objective, Fogg says, and that's evident in
the fact that more than 70 percent of
its customers are repeat customers.
Fogg Filler is devoted to developing

Fogg says Fogg Filler's equipment
has the technology to help its customers achieve their goals, but the
company faces some stiff competition in the marketplace. Fogg's foreign competition for the most part
builds aseptic fillers and runs them in
a non-validated ESL manner. These
machines often are too complicated
for most customers' needs. Fogg
Filler, on the other hand, builds
equipment that meets all customers'
needs for high-performance ESL production but without a high level of
operator involvement.
"Fogg builds equipment that is a
perfect fit for that gap," Fogg says.
The equipment built by Fogg Filler
tries to take as much responsibility
out of the operator's hands as possible, with a simplified design that nevertheless is capable of performing
some very complicated operations.
"Our goal internally here is to have a
machine that is simple," Fogg says.
"It's a bulletproof, rugged, simple
machine, but one that can tackle a
complex task."
Fogg Filler's approach flies in the
face of the conventional wisdom of
many of its competitors, which favor
complexity. "[We have] a very different culture than most of the market,"
Fogg says. "We've tried to take -
where practical - the operator out of
every step of the operation."
Even though operators have the
luxury of taking a hands-off
approach to their production thanks
to Fogg Filler's machines, the company doesn't follow that same principle when it comes to customer
service. Fogg says Fogg Filler prides
itself on its technical support, with
technicians available 24/7 and a


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Table of Contents for the Digital Edition of Manufacturing Today - January/February 2014

Table of Contents
Manufacturing Today - January/February 2014 - Cover1
Manufacturing Today - January/February 2014 - Cover2
Manufacturing Today - January/February 2014 - 1
Manufacturing Today - January/February 2014 - 2
Manufacturing Today - January/February 2014 - Table of Contents
Manufacturing Today - January/February 2014 - 4
Manufacturing Today - January/February 2014 - 5
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