Manufacturing Today - January/February 2014 - 180

West

Norican Group

norican group's managers - from its corporate
office and subsidiaries - are focused on keeping
the company compettive while best serving its
customers.

ogy and expertise, and Joyce says
the company aims to keep it that way.
Norican Group was created by the
2008 merger of two market-leading
manufacturers. Wheelabrator had
been serving the foundry industry
with surface preparation equipment
since 1908, producing equipment
designed to clean, polish and
strengthen metal components
through the use of abrasives. Danish
manufacturer DISA had been producing metal casting production solutions for ferrous and non-ferrous
foundry customers since 1900. The
merger between these two companies created a global manufacturer
with the capacity to provide solutions
for virtually any foundry application.
"We play all along that value chain,"
Joyce says.
Joyce describes Norican Group's
customer base as including many of
180

manufacturing-today.com JANUARY/FEBRUARY 2014

the global Fortune 1000 list, spanning
multiple sectors in every region of the
world. The one thing they all have in
common, though, is the fact that they
rely on Norican Group to help them
with metal part creation or fabrication.

'what you're going to
see is reinforcing our
strengths and
providing superior
service to our
customers globally.'
-Robert Joyce
"The way we think about our business
is, whether it's the parts formation
phase or the parts preparation-phase,
what is common among all our customers is they work in metal to create a
component or create a part," he says.

Because the company has a strong
presence around the world, Norican
Group's competition naturally is varied. Joyce says the company faces
competition across three tiers. The
first is made up of multinational players like itself, while the second consists of smaller companies competing
in localized markets. The third tier,
although the smallest, represents a
persistent challenge for Norican
Group - customers insourcing the
production of their own spare parts.
Joyce says that up to 5 percent of the
company's competition could come
from customers deciding to insource
the parts and services they historically relied on from Norican Group. This
typically happens during slow economic periods. "As customers start
losing volume, they tend to start
pulling more and more operations inhouse," Joyce says.


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Table of Contents for the Digital Edition of Manufacturing Today - January/February 2014

Table of Contents
Manufacturing Today - January/February 2014 - Cover1
Manufacturing Today - January/February 2014 - Cover2
Manufacturing Today - January/February 2014 - 1
Manufacturing Today - January/February 2014 - 2
Manufacturing Today - January/February 2014 - Table of Contents
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