Manufacturing Today - January/February 2014 - 199

Coordinated Wire Rope Hawaii
West

www.cwrhawaii.com / David Tavares, vice president: "We are a local company, not just
someone on the phone taking orders. We are here for our customers and I'm always stressing that."

coordinated wire rope
hawaii's plants are stocked
with more than $4 million
worth of inventory.

Service Success
coordinated wire rope hawaii stands out in
service and product reliability. by janice hoppe
Coordinated Wire Rope Hawaii
strives to always beat its competition
by providing the best and most thorough service to its customers because
its location makes competitive pricing a challenge.
The Honolulu-based company has
been distributing and manufacturing
rigging supplies, wire ropes and safety
gear to construction and utility companies since 1976. The company's
products include wire rope, chain,
nylon, web slings, swivels and shackles, and rigging assemblies designed
to customers' specifications, Vice
President David Tavares says.
Coordinated Wire Rope Hawaii has

three plants located in Oahu, Hilo and
Maui. The plants are stocked with
more than $4 million worth of inventory that is maintained through an inhouse computer system. "That's how
we compete," Tavares says. "If we
can't compete with price, we let customers know we have a ridiculous
amount of inventory. Construction is
go, go, go and customers know they
can come here and we will have the
product for them."

Service is Key
Because Coordinated Wire Rope
Hawaii is not located on the mainland, the cost of supplies and ship-

ping is two to three times the cost.
Therefore, competitive pricing is not
always an option for the company,
but it can guarantee exceptional
service, Tavares explains. "We are
very knowledgeable on the products," he adds. "I get the salespeople
to know the product, safety, and be
able to recommend to the customer
what they should be using. They can
go to the jobsite and know the best
option for the customer. That's how
we set ourselves apart."
To ensure its employees are providing thorough service, the company
trains its sales associates and customers on using various applications
and technology to make product
tracking and ordering seamless. "We
are a local company, not just someone
on the phone taking orders," Tavares
adds. "We are here for our customers
and I'm always stressing that."
Technology plays a major role in
JANUARY/FEBRUARY 2014 manufacturing-today.com

199


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Table of Contents for the Digital Edition of Manufacturing Today - January/February 2014

Table of Contents
Manufacturing Today - January/February 2014 - Cover1
Manufacturing Today - January/February 2014 - Cover2
Manufacturing Today - January/February 2014 - 1
Manufacturing Today - January/February 2014 - 2
Manufacturing Today - January/February 2014 - Table of Contents
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Manufacturing Today - January/February 2014 - Cover3
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