Manufacturing Today - January/February 2014 - 222

Grupo Tecno
www.grupotecno.com.mx / Headquarters: Mexico City / Employees: 380 / Aaron Porraz,
owner and president: "The largest value of this company is in those who work here."

Mexico

Techno
Giant
grupo tecno is a leader in
latin america's technology
solutions. by angela forsyth
As Grupo Tecno celebrates its
30th anniversary this year, owner
and President Aaron Porraz attributes his company's long-standing
success to his employees. "The
largest value of this company is in
those who work here," he says.
"They are worth more than my credentials - they're very creative."
The company - which provides
corporate and public institutions
with complex technological solutions - is made up of almost 400
employees whom Porraz greets individually each day. Every morning, he
enters the building from the bottom
floor and begins to work his way
upstairs as he greets each person.
"Sometimes it takes an hour to say
hello to everyone," he relates, "but
people appreciate it."
"I do it because I know it pleases
them," he adds, "but also because it
gives me a chance to hear information
and learn what's going on in the company on a daily basis." Through this
simple form of communication,
Porraz learns from engineers about
client visits - what was done and how
the client responded - and hears success stories large and small.
Maintaining a culture of closeness
has many positives. Not only does it
make Grupo Tecno an enjoyable
place to work, but it also conveys a
feeling of honesty and good values
that attracts other companies to
work with it.

Tremendous Growth
Porraz has been at the front line of
innovation on many occasions. His
222

manufacturing-today.com JANUARY/FEBRUARY 2014

as an integrator of systems,
grupo tecno advises clients
about what products best
suit their needs.

company - which was called
Tecnocibernetica in its early years -
began as a maintenance provider for
the Mexican federal government.
This company serviced the 32 systems - one for each state - that
organized information for the construction of public schools.
Shortly after, the company
branched out in its offerings and
began selling Sun Microsystems products, becoming Mexico's sole distributer from 1990 to 1995 and selling $10
million in one year. Grupo Tecno con-

tinues to partner with Oracle, which
now owns Sun Microsystems.
Today, the firm is much more than
a retailer or a computer maintenance
provider. "It's more complex,"
Porraz explains. "As an integrator of
systems, we see the need and advise
what products best suit it. They don't
necessarily have to be the same
brand." Associates have to fully
understand the customer's requirements and know all the computer
systems, from Hewlett Packard to
IBM, to advise which brand to use


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