Manufacturing Today - January/February 2014 - 95

Aurora Casket Co. Inc.

woodworker would give to a piece of fine
furniture - each is sanded, stained, buffed
and polished by hand."

Enhanced Offerings
The origins of Aurora Casket date back to
1890, but the company continues to lead the
funeral industry with new solutions and
services, either developed internally or
offered through various partnerships. Last
year, for example, Aurora Casket partnered
with A Simple Thank You to offer the new
Aurora Essentials Digital Registry.
It is a long-held practice of mourners and
funeral guests to mark their support of
grieving families by signing a guest registry,
but the Aurora Essentials Digital Registry
takes this tradition into the digital age. The
Aurora solution replaces the pen-and-paper
guestbook with a free iPad app that captures
guest names, addresses and email addresses. This information can be printed into a
memorial guestbook, as well as acknowledgement cards and envelopes.
Chris Gordon, founder of A Simple
Thank You, created this solution after a
personal funeral experience, Aurora Casket
explains. "When my wife passed away, I
wanted to acknowledge and thank the
guests who offered support to me and our
family, but when I sat down to write the
notes and address the envelopes, it was
tremendously difficult," Gordon said in a
statement. "Not only did the emotion of
every memory come rushing back, simply
trying to read the signatures of the register
book and find address was a chore. I knew
there was a better way."
Last year, Aurora Casket also partnered
with funeralOne to provide personalization,
web design and aftercare services to funeral
professionals. With this partnership, the
company says, Aurora customers can
enhance their marketing efforts with the first
website designed to educate families about
the true value of a funeral service.
"Aurora is focused on delivering solutions that help our funeral home customers
create healing moments for their families
and funeral guests," said Marty Strohofer,
vice president of marketing and product
development at Aurora, in a statement.

"The innovative team at funeralOne is
focused on enhancing the online guest
experience and improving the way
funeral homes engage with families."
Additionally, with this new solution,
funeral homes can incorporate The
Sympathy Store, a turnkey e-commerce

Midwest

solution allowing them to offer flowers
and other sympathy gifts.
"funeralOne and Aurora share a common mission - to help funeral professionals educate families and create healing moments," said Joe Jackson, CEO
and founder of funeralOne. mt

JANUARY/FEBRUARY 2014 manufacturing-today.com

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Table of Contents for the Digital Edition of Manufacturing Today - January/February 2014

Table of Contents
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Manufacturing Today - January/February 2014 - 1
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Manufacturing Today - January/February 2014 - Table of Contents
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