Manufacturing Today - January/February 2016 - 14

COLUMN BY | MICHAEL WILSON

Sustainability Agenda

the numbers on recyclable waste do not
depict a positive picture.
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SERVICE

S U S TA I N A B I L I T Y

According to recent research by the Natural Resources Defense Council (NRDC) and
environmental nonprofit As You Sow, large brands waste $11.4 billion every year because
of poor packaging policies.
Although it is easy to point the finger
at large corporations that use more
resources, companies of all sizes must
do a better job of managing the way
that they approach environmental
and sustainable packaging policies.
Not only will creating or improving
your sustainability agenda better the
environment, it will help your brand
and its bottom line in the long run.

What Sustainability
Looks Like
For companies with no previous experience with sustainability initiatives,
it's often tough to know where to begin. Even if your business already has
an environmental policy, it's always
wise to periodically evaluate it to ensure your policies stay in alignment
with the key principles of a good sustainability initiative, which include:

1. Customer Engagement
Don't make sustainability only about
your company and its internal policies
and actions toward recyclable packaging. Instead, position it as a team
effort between your brand and its customers and followers. Offer easy ways
that people can join in on your company's efforts to attain sustainability.
After redesigning its packaging to
be 90 percent compostable, Panera
also created initiatives to allow customers to more easily recycle their
14

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Table of Contents for the Digital Edition of Manufacturing Today - January/February 2016

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Manufacturing Today - January/February 2016 - Cover1
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