Manufacturing Today - January/February 2016 - 57

Acieta LLC

cializes in industrial automation technology and robotics. Acieta began operations in 1983 as Automated Concepts
Inc., an integrator for robot systems that
do machining, welding and palletizing.
Twenty-two years later, the company
became Ellison Technologies Automation because of its relationship with machine tool distributor Ellison Technologies. Today, as Acieta, the firm can now
work with any machine tool company in
the market and has installed more than
4,000 robotic systems in North America.
Rogers joined Acieta nine years ago
and has appreciated the opportunities
the company has given him. Initially, "I
was hired as a programmer," he recalls,
noting that he later moved into its project management department.
"I learned a ton about business and

customer needs working on their floor,
why people are automating, and what
the process is to decide if they're going
to automate," he recalls. "From there, I
moved into my current position in the
sales department."
Today, "I am in charge of working with
all of our regional salesmen on the welding projects," he says. "[I'm proud of]
our ability to do complex systems and
to engineer solutions that specifically fit
the customer's needs."
He also praises the company for its
willingness to stay close to its clients.
"It's just a matter of giving attention to
the customers and wanting to partner
up with them," he says. "We like to make
partnerships. That helps them grow internally and fix any of the issues they
have manufacturing goods."

Midwest

The company also is willing to venture into new areas to find solutions for
its customers. "Acieta is not afraid to do
new things that have not been done before," he says.

Expanding Reach
The future of Acieta looks strong, Rogers says. "We're expecting to grow and
plan to serve a lot more customers in
all segments of automation, specifically
in robotic welding," he notes. "We also
want to develop more solutions internally for customers."
"At the end of the day, we help reduce
customer's part costs and increase
their productivity," he explains, noting
Acieta may expand its reach. "We're
looking at new areas to robotically weld
and automate." mt

JANUARY/FEBRUARY 2016 manufacturing-today.com

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Table of Contents for the Digital Edition of Manufacturing Today - January/February 2016

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