Manufacturing Today - January/February 2016 - 58

General Broach Co.
www.generalbroach.com / HQ: Morenci, Mich. / Employees: 50 / Larry Stover, GM: "We have a
great team assembled of technical support in engineering, machine assembly and machine services."

Midwest

Investing
In Quality

general broach moved
into aerospace by
increasing accuracy in its
machines. by tim o'connor
For most of its 73-year history,
General Broach Co. has been known
as a manufacturer of broaching machines and tools for the automotive
industry. But a decade ago the company realized that to grow it needed
to dive into new markets. Over the
past nine years, the Michigan-based
company has invested more than $5
million in capital equipment and CAD
software to increase its production
quality to meet the precision demands
of the aerospace industry. Entering
this industry helped General Broach
become one of the leading perishable
tool manufacturers in the world.
Making the shift to the heightened
requirements of the aerospace industry necessitated a culture change
for General Broach. "I'm most proud
of the employees and their efforts to
adapt to an ever-changing global market," General Manager Larry Stover
says. "Their jobs are getting harder to
perform because of the type of quality
everyone expects. They adapt to that
and they are open to new changes."
General Broach traces its roots
back to 1942, when the Eklund family
founded Wayne Production Broaching in southern Michigan. Today, the
company is owned by Utica Enterprises Inc. General Broach has always
valued its position as a leader, and it
was one of the first broaching companies to achieve ISO certification in the
United States and continues to be on

58

manufacturing-today.com JANUARY/FEBRUARY 2016

general broach was the first
u.s. broaching operation to
achieve iso certification.

the cutting-edge of technological advancements. "We try to be the leader
for the next generation," Stover says.
General Broach has a team of highly trained staff members in manufacturing, quality control and inspection who can provide a full range of
broaching tool services to its metalworking customers. The company
has five divisions: aircraft, broach
tool, broach machine, production
and electrical discharge machining.
Many of its clients produce engines
for the aviation industry and gears
for the automotive industry, but
General Broach also supplies ma-

chines and tools to a variety of other
markets, including firearms, agriculture, appliances, energy, hand tools,
military, oil drilling and marine.
The company has two facilities,
both located in Morenci, Mich. One
plant does all of the soft machining for
the broach tools, production broaching and broaching machines while the
other specializes in the finish grinding for all the broach tooling.

Supporting Innovation
Innovation has always been a core
principal at General Broach. In the
1970s, the company developed blind


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