Manufacturing Today - January/February 2016 - 59

General Broach Co.

spline broaching; a process of tooling
in stages to progressively cut the form
deeper until it reaches its final form.
General Broach's ability to refine techniques and develop new processes continues. Pot broaching, which cuts the
outside form of a part, has been around
for more than 70 years. But in 2007, General Broach evolved pot broaching so a
part could be guided all the way through
the cutting action, an advancement that
achieved better accuracy and earned the
company a U.S. patent in 2011.
Stover credits his workers with providing the backbone that make General
Broach's innovation and customer service possible. "I always think a company is only as good as its employees," he
says. "We have a great team assembled
here of technical support people in en-

gineering, machine assembly and machine services." General Broach's ability
to engage employees has contributed to
the company's reputation for quality.
"We feel our quality program is second
to nobody and we're constantly trying to
upgrade," Stover adds.
That employee engagement frequently occurs at the manager level. General
Broach department heads hold monthly
meetings to set goals as a group. Each
meeting tackles a specific subject, such
as marketability or customer service.
Employees are encouraged to bring
ideas to those meetings where the group
can vet them.
During a meeting that focused on
marketing, the controller pointed out
that the company's website was not user
friendly and did not display properly

Midwest

when viewed on smartphones. The website was developed in 2007, before Internet-enabled phones were common, and
was not designed with a phone screen's
dimensions or capabilities in mind. To
better reach customers on their smartphones, General Broach completely redesigned its website to make it scalable
to every device. The new web portal
launched in November.

Quality Minded
Elevating the company's quality standards and production accuracy was one
of the most challenging aspects of transitioning to aerospace industry standards. But General Broach was able to
successful meet that challenge. In 2012
the company won an award from aerospace manufacturer Pratt & Whitney

JANUARY/FEBRUARY 2016 manufacturing-today.com

59


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Table of Contents for the Digital Edition of Manufacturing Today - January/February 2016

Contents
Manufacturing Today - January/February 2016 - Cover1
Manufacturing Today - January/February 2016 - Cover2
Manufacturing Today - January/February 2016 - 1
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Manufacturing Today - January/February 2016 - Cover3
Manufacturing Today - January/February 2016 - Cover4
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