Manufacturing Today - March/April 2016 - 20


SPECIAL SECTION Work Truck Show
Wabash National / www.wabashnational.com / HQ: Lafayette, Ind. / Employees: 6,000 / Specialty: Semi-trailers / Brent Yeagy, group
president, Commercial Trailer Products: "I think the [Wabash] brand comes with a promise and belief that we are here to listen to customers."

wabash national has been one of
the leading manufacturer's of
semi-trailers in north america
since 1985.

Driving Innovation

wabash national's lean manufacturing culture and diversification
efforts are helping the trailer manufacturer serve the carrier
industry better than ever before. by tim o'connor
As the economy began to recover
from the Great Recession of the late
2000s, the companies that weathered
the economic storm all began to ask
the same question: How do we protect ourselves from the next downturn? For semi-trailer manufacturer
Wabash National, the answer to this
question was diversification.
"Our CEO felt it was critical to grow
in areas outside our core markets,"
explains Brent Yeagy, group president
of the Commercial Trailer Products
group. "We've done so through the acquisitions of the Walker and Brenner
20

manufacturing-today.com MARCH/APRIL 2016

business in 2012 as well as the Beall
acquisition in 2013. That has allowed
Wabash National to expand into the
tank trailer market in the transportation space."
Since its founding in 1985, Wabash
National has been one of the leading
producers of semi-trailers in North
America, with more than 60,000 trailers manufactured last year. But by diversifying its business, the company
has extended its reputation and innovation to the food and dairy, pharmaceuticals, chemical processing, and
energy markets.

"The vision from our CEO is to really drive to become a diversified industrial manufacturer," Yeagy says.
"Most people are surprised to know
we are in many diverse markets beyond trailers and transportation.
"We're taking a very disciplined
approach to our expansion into markets that we currently serve as well
as other adjacent markets that we
feel would aid our diversification efforts and provide a solid foundation
for earnings growth and overall revenue stability," Yeagy adds.
Even as it works to broaden its busi-


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Table of Contents for the Digital Edition of Manufacturing Today - March/April 2016

Contents
Manufacturing Today - March/April 2016 - Cover1
Manufacturing Today - March/April 2016 - Cover2
Manufacturing Today - March/April 2016 - 1
Manufacturing Today - March/April 2016 - 2
Manufacturing Today - March/April 2016 - Contents
Manufacturing Today - March/April 2016 - 4
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Manufacturing Today - March/April 2016 - Cover3
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