Manufacturing Today - March/April 2016 - 28


SPECIAL SECTION Work Truck Show
VIA Motors Inc. / www.viamotors.com / HQ: Orem, Utah / Employees: Average 100 / Specialty: Electrical vehicle development and
manufacturing / Alan Perriton, president: "We have a product that is effectively the work horse of America."

via motors gives clients the
opportunity to generate a
better payback than with a
gas-burning vehicle.

Driving Power

via motors helps reduce customers' carbon footprints
with its electric pickup trucks and vans. by alan dorich
Not many companies can say they
have established a leadership position
in their niche, but VIA Motors Inc.
can. "We are the only company that
has a fully certified, plug-in light duty
electric van and pickup truck," President Alan Perriton declares. "We have
a product that is effectively the work
horse of America."
Based in Orem, Utah, VIA specializes in electric vehicle development
and manufacturing. The company has
roots in a predecessor company that
designed and developed electronic
application components such as motors and controllers, Perriton says.
"We evolved from that with the
formation of VIA Motors as a spinoff
28

manufacturing-today.com MARCH/APRIL 2016

of the automotive-related assets of
that company," Perriton says, noting
that VIA started operations in 2010.
"The objective of that evolution was
to move from the design and development of electrical component applications to insertion into vehicles."
Since then, VIA has graduated into
full-size pickup trucks and vans that
feature its eREV powertrain technology. This allows its vehicles to drive the
first 40 miles in all-electric mode with
nearly zero emissions and a full range
of up to 400 miles on a single fill up.
Not only does this help lower operating costs, but also supports the
client's sustainability objectives. "If
you're a business and you're looking

to reduce your carbon footprint, a
plug-in hybrid electric vehicle from
VIA will help do that," Perriton says.
"You don't have a transmission and
interval for maintenance items such
as oil changes, filters, brakes, etc. is
hugely reduced," he continues, noting
that the vehicles also will allow users
to further increase savings once fuel
costs rise again. "When considering
the cost of ownership, this is a significant opportunity for customers to
generate a more favorable payback
than they would on a gas- or diesel-burning vehicle."
VIA's vehicles also feature a mobile power plant that is capable of
exporting electricity, Perriton adds.


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Table of Contents for the Digital Edition of Manufacturing Today - March/April 2016

Contents
Manufacturing Today - March/April 2016 - Cover1
Manufacturing Today - March/April 2016 - Cover2
Manufacturing Today - March/April 2016 - 1
Manufacturing Today - March/April 2016 - 2
Manufacturing Today - March/April 2016 - Contents
Manufacturing Today - March/April 2016 - 4
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